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  • Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after 30 days.This week, Tapjoy launched a new Maximum Impact...

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  • Part 1 of 3: Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

    Part 1 of 3: Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

    Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and in-app spend.Rewarded ads offer a ton of value for users of...

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  • Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...

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  • Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently?

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  • In-App Ads Set to Boost Mobile Programmatic Ad Spend

    In-App Ads Set to Boost Mobile Programmatic Ad Spend

    eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...

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  • The Interplay™ Studio Showcases New Playable Experiences3:01

    The Interplay™ Studio Showcases New Playable Experiences

    Our Interplay Studio elevates rewarded, interactive videos and rich media ads to the next level. These experiences enable consumers to engage with an advertiser on a deeper level and spend more time a

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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  • Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising can benefit mobile marketers.

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  • Tapjoy Named #1 Ad Platform by eCPM Rank

    Tapjoy Named #1 Ad Platform by eCPM Rank

    Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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  • Say hello to the Interplay™ Studio

    Say hello to the Interplay™ Studio

    Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...

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  • Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...

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  • Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.This week, as Tapjoy heads off to Brand Innovators at SXSW, we are sharing a...

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  • Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

    Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

    Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app monetization strategies, the biggest differences between APAC...

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  • 4 Trends That Will Shape App Monetization in 2018

    4 Trends That Will Shape App Monetization in 2018

    Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming year.This week, we’re excited to share a guest blog from...

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  • The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...

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  • Part 2 of 2: In Mobile Advertising, Consent is the New Transparency

    Part 2 of 2: In Mobile Advertising, Consent is the New Transparency

    With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in mobile advertising, and how it relates to the industry’s...

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  • Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”

    Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”

    With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better Future”–and what this promise means for the mobile...

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