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  • 3 Best Practices For Ad Monetization In Hyper-Casual Games

    3 Best Practices For Ad Monetization In Hyper-Casual Games

    A well-retained, highly engaged player base often translates to a healthy organic acquisition rate. Titles that can achieve strong viral growth are able to compensate for lower IAP revenue.

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  • Nielsen Report Shows 60% Of Console Gamers Are Also Mobile Gamers

    Nielsen Report Shows 60% Of Console Gamers Are Also Mobile Gamers

    While the majority of respondents play primarily on consoles, the study revealed a 60% overlap with mobile audiences.

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  • Tap Into Our Team: Ross Severson

    Tap Into Our Team: Ross Severson

    Meet Ross Severson, our Account Executive - Brand Sales, here at Tapjoy. Ross is largely responsible for growing and maintaining a book of business with agency and direct brands.

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  • Sarah Chafer, SVP of Performance Sales, Discusses Rewarded Video Engagement With Apptopia

    Sarah Chafer, SVP of Performance Sales, Discusses Rewarded Video Engagement With Apptopia

    Mind your metrics, know your audience, and address the entire funnel: these are the keys to fostering rewarded video engagement according t Tapjoy’s SVP of Performance Sales, Sarah Chafer.

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  • Tapjoy Mobile Champions Q&A with Sebastian Davies of Grumpy Rhino Games

    Tapjoy Mobile Champions Q&A with Sebastian Davies of Grumpy Rhino Games

    We asked Sebastian about his monetization strategies, how game design can produce engaging mobile ads, and why signing a publishing deal with Iron Horse Games was “one of the best decisions” ever.

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  • Our 3 Biggest Takeaways From DMEXCO 2018

    Our 3 Biggest Takeaways From DMEXCO 2018

    After more than 30 meetings, multiple social events, and a collection of top-tier content sessions, we thought we’d share some of our key takeaways from DMEXCO 2018.

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  • Tapjoy Ranked as “Top 10 Media Source” in the AppsFlyer Performance Index

    Tapjoy Ranked as “Top 10 Media Source” in the AppsFlyer Performance Index

    Tapjoy was thrilled to be named among the top 10 media sources in the most recent Appsflyer performance index study.

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  • Tapjoy Mobile Champions: Mike Gordon of Iron Horse Games

    Tapjoy Mobile Champions: Mike Gordon of Iron Horse Games

    Iron Horse Games is the publisher of dozens of mobile games including Idle Apocalypse, Uncivil War and many more.

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  • Tapjoy CRO Shannon Jessup Looks Back on 10 Years in the App Store With Mobile Marketing Magazine

    Tapjoy CRO Shannon Jessup Looks Back on 10 Years in the App Store With Mobile Marketing Magazine

    For as long as the app store has been open for business, Tapjoy has been helping mobile app publishers drive downloads and achieve their business goals.

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  • Erwin Bos, Tapjoy EMEA Sales Director, Featured In MartechSeries Interview

    Erwin Bos, Tapjoy EMEA Sales Director, Featured In MartechSeries Interview

    Tapjoy’s very own European Sales Director, Erwin Bos, sat down with the folks at MartechSeries to discuss our upcoming presence at this year’s DMEXCO, the sessions we’re most look forward to, and the

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  • [a]list daily Credits Tapjoy for Driving Brand Adoption Of In-App Advertising

    [a]list daily Credits Tapjoy for Driving Brand Adoption Of In-App Advertising

    There’s a major change taking place in the mobile advertising world, and as [a]list daily recently reported, Tapjoy is at the heart of it.

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  • Meet Us At DMEXCO And Help Us Complete The Tapjoy Bucket List Challenge

    Meet Us At DMEXCO And Help Us Complete The Tapjoy Bucket List Challenge

    The Tapjoy EMEA team will be at this year's DMEXCO. Schedule a meeting and help them complete this year's Bucket List challenge!

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  • Tap Into Our Team: Krithi Srikantaiah

    Tap Into Our Team: Krithi Srikantaiah

    Meet Krithi Srikantaiah, our Sr. Manager of Ad Ops here at Tapjoy. Krithi is largely responsible for managing day-to-day operation for the US Ad Operations trafficking team.

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  • Congratulations to the PocketGamer.biz Top 50 Developers

    Congratulations to the PocketGamer.biz Top 50 Developers

    The 2018 edition of PocketGamer.biz’s Top 50 Developers list is out, and it offers a revealing look at what it takes to succeed in today’s mobile gaming landscape.

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  • Tapjoy's App of the Month: Hole.io by Voodoo

    Tapjoy's App of the Month: Hole.io by Voodoo

    For this month’s app spotlight, we focus on Hole.io, a lighthearted game that perfectly exemplifies Voodoo’s unique approach to building snackable, fun puzzle games with well-executed app monetization

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  • Tapjoy’s Meghan McAdams Explains Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

    Tapjoy’s Meghan McAdams Explains Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

    Meghan McAdams, VP of National Brand Sales at Tapjoy, takes to MarTechSeries to offer five good reasons why brands should advertise in mobile gaming environments

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  • Tapjoy Talks featuring Brian Koenig

    Tapjoy Talks featuring Brian Koenig

    With a career steeped in all aspects of game development, Brian Koenig brings an unprecedented level of industry expertise to his role at Tapjoy. Past roles at LucasArts, Sega, Havok and Playfirst hel

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  • Mobile Gaming Ecosystem Gains Continued Industry Support Promoting Brand Safety and Affinity

    Mobile Gaming Ecosystem Gains Continued Industry Support Promoting Brand Safety and Affinity

    A recent article from AdWeek adds continued validation to hypotheses we’ve long been proponents of.

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  • Tapjoy Mobile Champions: MagicAnt,児島史幸

    Tapjoy Mobile Champions: MagicAnt,児島史幸

    MagicAntのSenior UA Manager,児島史幸さんにプロモーションロジック、動画リワードがMagicAntのビジネスにもたらす影響、アメリカと日本のマーケットの違いをお伺いしました。

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  • Tapjoy Mobile Champions: Fumiyuki Kojima of MagicAnt

    Tapjoy Mobile Champions: Fumiyuki Kojima of MagicAnt

    Our newest Mobile Champion, Fumiyuki Kojima, Senior UA Manager at MagicAnt, chatted with us about promotion logic, how rewarded video has positively affected their business model and differences betwe

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