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  • Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.App: Design HomeDeveloper: Glu MobileLaunch Date: November...

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  • GDPR Talked, Tapjoy Listened!

    GDPR Talked, Tapjoy Listened!

    Here’s What You Need to Know Regarding Tapjoy & GDPRThe big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our...

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  • Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy, 20th Century Fox and Vizeum were nominated in the Best Mobile Campaign category.We are so honored to be nominated, along with 20th Century Fox and Vizeum Global, for a 2018 ThinkLA...

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  • Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

    Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

    Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.Please tell us...

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  • Marketers Turn to Mobile Games to Drive Brand Safe Advertising

    Marketers Turn to Mobile Games to Drive Brand Safe Advertising

    Looking for an alternative way to target mobile users? More advertisers are expanding their in app strategies due to the brand-safe, rich and interactive gaming ecosystems. This onesheet provides a b

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • What You Need to Know About Tapjoy & GDPR

    What You Need to Know About Tapjoy & GDPR

    The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.We take privacy very seriously and we support consumers’ rights to control their personal...

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  • Tap Into Our Team: Elaine Uy

    Tap Into Our Team: Elaine Uy

    The first installation of our spotlight series features Elaine Uy talking everything from the most challenging and rewarding parts of her role to her favorite family tradition.

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  • The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...

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  • Mother's Day: The Gift of Mobile Games

    Mother's Day: The Gift of Mobile Games

    Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and candy, you might want to think again. It turns out, what she really wants is some time alone to play her...

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  • Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x better than the industry average.Rewarded ads have become a...

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  • Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over the next 30 days.In case you missed our latest Maximum...

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  • Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after 30 days.This week, Tapjoy launched a new Maximum Impact...

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  • Part 1 of 3: Rewarded Ads Increase In-App Spend Up to 8x

    Part 1 of 3: Rewarded Ads Increase In-App Spend Up to 8x

    Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and in-app spend.Rewarded ads offer a ton of value for users of...

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  • Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...

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  • Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently?

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  • In-App Ads Set to Boost Mobile Programmatic Ad Spend

    In-App Ads Set to Boost Mobile Programmatic Ad Spend

    eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...

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  • The Interplay™ Studio Showcases New Playable Experiences3:01

    The Interplay™ Studio Showcases New Playable Experiences

    Our Interplay Studio elevates rewarded, interactive videos and rich media ads to the next level. These experiences enable consumers to engage with an advertiser on a deeper level and spend more time a

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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