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Blog
4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer
Sagiv Arias, Senior Growth Strategy Manager at Unity
As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your install...
  • tools|user acquisition
  • ua optimizer
Blog
Unity and Google expand partnership with availability of Unity’s networks as bidders into Google’s SDK Bidding program
Unity
Unity is delighted to announce that Unity Ads and ironSource Ads will soon start their alpha as real-time SDK bidders on...
  • company news
  • monetization
Case Study
How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x
King, Candy Crush Saga
King is a global leader in the interactive entertainment industry with more than 200 titles, including worldwide hits li...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
Sari Berkovich
Unity is excited to announce Daily Rewards - a new and unique offering for advertisers on its Offerwall product, Tapjoy ...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

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Blog
Mobile gaming trends 2024
Sari Berkovich
In 2023, a shifting global economy impacted financial landscapes across sectors, and the mobile gaming industry was no e...
  • trends
Case Study
How PocketFM monetized their non-paying users with ads and offerwall, boosting revenue 20%
PocketFM Corp., PocketFM
PocketFM Corp. is an Indian studio known for its hit PocketFM, one of the of the most popular audiobook apps in India. W...
  • monetization
  • offerwall
  • ...
    • rewarded video
Case Study
How LBC Studios boosted ARPDAU 37% using Unity LevelPlay’s A/B testing tool
LBC Studios,
LBC studios is a Canadian gaming studio founded in 2015 known for their hit game, Hempire. When the studio wanted to boo...
  • ab testing
  • monetization
Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition

Glossary – EN

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