Tapjoy Marketing

  • What is Performance Marketing?

    What is Performance Marketing?

    As advertising methods evolve, more and more marketers are turning to performance marketing to ensure their campaigns get measurable results.

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  • 6 Mobile Gaming Sessions Not To Be Missed At GDC 2019

    6 Mobile Gaming Sessions Not To Be Missed At GDC 2019

    Don’t forget to make room in your schedule for these fascinating sessions from leading publishers and platform providers.

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  • Meet Games Workshop Co-founder Ian Livingston at Tapjoy’s Ad Week Europe Event

    Meet Games Workshop Co-founder Ian Livingston at Tapjoy’s Ad Week Europe Event

    Games Workshop and Fighting Fantasy co-founder Ian Livingston will summarize 40 years of game industry trends in a Tapjoy-sponsored event.

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  • What is CPI Marketing?

    What is CPI Marketing?

    Cost per install (CPI) is among the most widely used pricing metrics for marketing mobile games and apps.

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  • IAB’s Susan Borst Is Tackling Major Issues To Help Mobile Advertising Thrive

    IAB’s Susan Borst Is Tackling Major Issues To Help Mobile Advertising Thrive

    The IAB's Susan Borst is highly aware that mobile isn’t just the future of online advertising: it has become the industry’s present-day reality.

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  • What is CPV Marketing?

    What is CPV Marketing?

    The CPV model is beneficial to advertisers, as they can be sure they’re only paying when video ads get watched.

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  • Tapjoy董事会主席Steve Wadsworth谈移动广告的黄金时代

    Tapjoy董事会主席Steve Wadsworth谈移动广告的黄金时代

    Tapjoy的董事会主席Steve Wadsworth认为,移动广告正在推动一个自上世纪60年代以来从未有过的创意复兴。

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  • Tap Into Our Team: Aaron Thandi

    Tap Into Our Team: Aaron Thandi

    Meet Aaron Thandi, Senior Manager, Performance Sales from our Santa Barbara office.

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  • 手机游戏比以往任何时候都更受欢迎、更钱途光明

    手机游戏比以往任何时候都更受欢迎、更钱途光明

    智能手机是最受欢迎的游戏平台,市场预计将持续增长到2022年及以后。

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  • Tapjoy Chairman Steve Wadsworth On The New Golden Age Of Mobile Ads

    Tapjoy Chairman Steve Wadsworth On The New Golden Age Of Mobile Ads

    Tapjoy’s Steve Wadsworth thinks mobile ads are driving a creative resurgence unseen since the 1960s.

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  • Tapjoy Appoints Jeff Drobick Chief Executive Officer Tapjoy任命Jeff Drobick为首席执行官

    Tapjoy Appoints Jeff Drobick Chief Executive Officer Tapjoy任命Jeff Drobick为首席执行官

    前任首席产品官接任首席执行官,原首席执行官Steve Wadsworth转任公司董事会主席。

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  • Tapjoy的Shannon Jessup被评为年度移动增长领袖

    Tapjoy的Shannon Jessup被评为年度移动增长领袖

    Tapjoy非常自豪的宣布,我们的首席营收官Shannon Jessup被mBolden提名为“年度移动增长领袖”。

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  • What is ROAS?

    What is ROAS?

    ROAS, or return on advertising spend, is an important metric that effective marketers need to know.

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  • Study Suggests Marketers Are Over Investing In Mobile Web Ads

    Study Suggests Marketers Are Over Investing In Mobile Web Ads

    Mobile users are spending more time in mobile apps than the mobile web, but in-app advertising budgets have been slow to reflect the change. Are you missing out on potential optimizations?

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  • What Is Mobile Advertising?

    What Is Mobile Advertising?

    As technology evolves, so too does advertising. Mobile advertising is one of the most effective ways to reach consumers--if you know how to use it.

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  • Tapjoy在《2019 Singular ROI Index》报告中荣获十大媒体排名

    Tapjoy在《2019 Singular ROI Index》报告中荣获十大媒体排名

    Tapjoy再次在Singular的ROI索引中得到认可,体现了我们在区域和全球范围内的强劲增长。

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  • 【TAPJOY小课堂】什么是ARPDAU?

    【TAPJOY小课堂】什么是ARPDAU?

    移动游戏及应用变现的精彩世界里充满了有趣的缩略词,ARPDAU是其中需要被理解的重要词汇之一。

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  • Tapjoy’s Shannon Jessup Awarded Mobile Growth Leader Of The Year

    Tapjoy’s Shannon Jessup Awarded Mobile Growth Leader Of The Year

    The prestigious award was issued by mBolden, a non-profit that celebrates women in the digital space.

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  • The Genres That Drove Growth And Other Insights From App Annie’s 2018 Mobile Monetization Study

    The Genres That Drove Growth And Other Insights From App Annie’s 2018 Mobile Monetization Study

    Mobile game monetization hit new record highs in 2018 as battle royale and hyper-casual apps competed for supremacy.

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  • IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    Mobile marketing is an industry that never stops innovating, and Lomit Patel couldn’t be happier.

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