Tapjoy Marketing

  • The Genres That Drove Growth And Other Insights From App Annie’s 2018 Mobile Monetization Study

    The Genres That Drove Growth And Other Insights From App Annie’s 2018 Mobile Monetization Study

    Mobile game monetization hit new record highs in 2018 as battle royale and hyper-casual apps competed for supremacy.

    Read Article
  • IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    Mobile marketing is an industry that never stops innovating, and Lomit Patel couldn’t be happier.

    Read Article
  • What is CPCV Advertising?

    What is CPCV Advertising?

    Video ads are all the rage, but should advertisers still have to pay for them if they never get watched? CPCV advertising helps you make the most of your budget--read on to find out how.

    Read Article
  • Tapjoy Ranked As Top 10 Media Source In 2019 Singular ROI Index

    Tapjoy Ranked As Top 10 Media Source In 2019 Singular ROI Index

    Tapjoy was recognized in Singular’s ROI Index yet again, showcasing our growth regionally and globally.

    Read Article
  • Tap Into Our Team: Raul de Novoa

    Tap Into Our Team: Raul de Novoa

    Meet Raul de Novoa, our Staff Data Engineer on the Data Science team.

    Read Article
  • What Is In-App Marketing?

    What Is In-App Marketing?

    If you’re not sure what in-app marketing means or want some help forming strategies, not to worry--that’s what we’re here for!

    Read Article
  • Want to Reach Super Bowl Viewers? Own The Downtime With In-Game Mobile Ads

    Want to Reach Super Bowl Viewers? Own The Downtime With In-Game Mobile Ads

    Tapjoy asked more than 4,000 mobile gamers in the US how gaming fits into their Super Bowl viewing plans, and we discovered a major overlap between Super Bowl and mobile gaming audiences.

    Read Article
  • Tapjoy与MMA和Innovid推出移动程序化视频买家指南

    Tapjoy与MMA和Innovid推出移动程序化视频买家指南

    Mobile Programmatic Video Buyers'Guide可以幫助您找到滿足您特殊需求的視頻廣告平台。

    Read Article
  • What is ARPPU?

    What is ARPPU?

    ARPPU is short for Average Revenue Per Paying User. It's an especially critical revenue metric for games and apps that depend heavily on in-app purchase revenue.

    Read Article
  • Mobile gaming is more popular - and more profitable - than ever before

    Mobile gaming is more popular - and more profitable - than ever before

    Smartphones are the most popular gaming platform, with a market expected to grow into 2022 and beyond.

    Read Article
  • Our Favorite Insights From Mobile Marketing Magazine’s 2019 Programmatic Handbook

    Our Favorite Insights From Mobile Marketing Magazine’s 2019 Programmatic Handbook

    Mobile Marketing Magazine recently unveiled the deluxe edition of its 2019 Programmatic Handbook, an important source of insights for this rapidly changing industry.

    Read Article
  • Tapjoy在Tenjin基准报告中被评为领先的超休闲游戏用户获取渠道

    Tapjoy在Tenjin基准报告中被评为领先的超休闲游戏用户获取渠道

    Tapjoy近期被评为全球领先的超休闲游戏广告网络平台之一。

    Read Article
  • What is ARPDAU?

    What is ARPDAU?

    The wonderful world of mobile game and app monetization is full of fun acronyms, and ARPDAU is one of the most important ones to understand.

    Read Article
  • Tap Into Our Team: Amy Juarez

    Tap Into Our Team: Amy Juarez

    Meet Amy Juarez, our Strategic Account Manager on the Performance Sales team.

    Read Article
  • Tapjoy Ranked As A Leading Hyper-Casual UA Source In Tenjin Benchmark Report

    Tapjoy Ranked As A Leading Hyper-Casual UA Source In Tenjin Benchmark Report

    Tapjoy has recently been ranked among the top advertising networks for hyper-casual games in the world.

    Read Article
  • The MMA And Innovid Just Made It Easier To Find The Most Effective Video Ad Platforms

    The MMA And Innovid Just Made It Easier To Find The Most Effective Video Ad Platforms

    The Mobile Programmatic Video Buyers’ Guide can help you find a video advertising platform that meets your specialized needs.

    Read Article
  • 想在这个假期接触到更多的玩家吗?从电视广告转向移动视频

    想在这个假期接触到更多的玩家吗?从电视广告转向移动视频

    OpenX和哈里斯民意调查(Harris Poll)的一份最新报告显示,电视广告正变得越来越无效,而移动视频正日益强大。

    Read Article
  • The Media Rating Council Has Endorsed IAB’s Open Measurement SDK Certification Program

    The Media Rating Council Has Endorsed IAB’s Open Measurement SDK Certification Program

    Tapjoy is one of the early adopters of the IAB’s Open Measurement SDK.

    Read Article
  • The Importance Of Mobile Platform Brand Optimization - Insights From Mobile Venture Summit 2018

    The Importance Of Mobile Platform Brand Optimization - Insights From Mobile Venture Summit 2018

    Tapjoy’s Jamie Williams recently moderated a panel discussion entitled “How to Target and Grow Mobile Users” and uncovered unique branding insights that have the potential to benefit every app categor

    Read Article
  • Optimize Your Opt-In Advertising With This New Playbook From The IAB

    Optimize Your Opt-In Advertising With This New Playbook From The IAB

    The IAB’s Opt-In Value Exchange Advertising Playbook for Brands is a comprehensive guide to one the mobile advertising world’s most effective formats.

    Read Article
  • loading
    Loading More...