Blog

  • The Importance Of Mobile Platform Brand Optimization - Insights From Venture Summit 2018

    The Importance Of Mobile Platform Brand Optimization - Insights From Venture Summit 2018

    Tapjoy’s Jamie Williams recently moderated a panel discussion entitled “How to Target and Grow Mobile Users” and uncovered unique branding insights that have the potential to benefit every app categor

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  • Optimize Your Opt-In Advertising With This New Playbook From The IAB

    Optimize Your Opt-In Advertising With This New Playbook From The IAB

    The IAB’s Opt-In Value Exchange Advertising Playbook for Brands is a comprehensive guide to one the mobile advertising world’s most effective formats.

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  • War Child's New Puzzle Game Collection Is Raising Money For A Great Cause

    War Child's New Puzzle Game Collection Is Raising Money For A Great Cause

    PlayStack’s HELP: The Game brings us new games from Rovio, Gameloft, and more to support War Child UK.

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  • Tapjoy's App Of The Month: SuperStar BTS by Dalcomsoft

    Tapjoy's App Of The Month: SuperStar BTS by Dalcomsoft

    This month's app spotlight brings us SuperStar BTS, an exciting, console-caliber rhythm game based on a K-Pop sensation: the Bangtan Boys.

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  • Tap Into Our Team: Timmy Smith

    Tap Into Our Team: Timmy Smith

    Meet Timmy Smith, our Visual Designer here at Tapjoy. Timmy is part of our Marketing/Design department.

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  • Mobile Gaming is Bigger Than McDonald’s and Other Insights From This Year’s App Marketing Summit In New York

    Mobile Gaming is Bigger Than McDonald’s and Other Insights From This Year’s App Marketing Summit In New York

    Couldn’t attend this year’s App Marketing New York Summit? Take a look at these key highlights.

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  • Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive

    Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive

    Ludia’s Jurassic World Alive will join games like Marvel Avengers Academy and Disney Heroes: Battle Mode on our advertising platform.

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  • MEET THE MOBILE GAMERS DRIVING MASSIVE RETURNS ON HOLIDAY AD SPEND

    MEET THE MOBILE GAMERS DRIVING MASSIVE RETURNS ON HOLIDAY AD SPEND

    Tapjoy surveyed 13,500 mobile gamers to determine their play habits, shopping plans, and rewarded ad engagement for the holiday season. Download it to learn how to drive a 3-6X lift in video views!

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  • Want To Reach Gamers This Holiday Season? Ditch TV Ads For Mobile Video

    Want To Reach Gamers This Holiday Season? Ditch TV Ads For Mobile Video

    A new report from OpenX and The Harris Poll suggests television ads continue are increasingly ineffective, while mobile video is growing more powerful by the day.

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  • Move Over Desktop - Video And Mobile Are Now The Programmatic Market Majorities

    Move Over Desktop - Video And Mobile Are Now The Programmatic Market Majorities

    Desktop and banner ads no longer account for the majority of programmatic ad spending.

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  • Singles Day Sees Up To 50% Higher Mobile Ad Spend In APAC - How Can Publishers Leverage This Lucrative Opportunity?

    Singles Day Sees Up To 50% Higher Mobile Ad Spend In APAC - How Can Publishers Leverage This Lucrative Opportunity?

    APAC advertisers increased their spend among select Tapjoy ad formats by more than 50% during Singles Day in 2017. Publishers hoping to take advantage of this year’s opportunity for increased ad reven

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  • Tapjoy and Tapdaq are Joining Forces to Bring You a Stronger Maximum Impact Platform

    Tapjoy and Tapdaq are Joining Forces to Bring You a Stronger Maximum Impact Platform

    We here at Tapjoy are pleased to announce that we have acquired Tapdaq, the ad mediation and app monetization platform!

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  • LETS GO!
  • Tap Into Our Team: Jia Feng

    Tap Into Our Team: Jia Feng

    Meet Jia Feng, our Data Science Engineering Manager. Jia is responsible for anything related to the optimization service, communicating with external teams, and keeping the team productive.

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  • App Of The Month: Love Tangle | Shall We Date? By NTT Solmare

    App Of The Month: Love Tangle | Shall We Date? By NTT Solmare

    This mobile dating sim favorite implements the Tapjoy offer wall in creative ways to monetize engagement from its most passionate players.

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  • The 5 Best In-Game Marketing Campaigns In This Year's Halloween Content Updates

    The 5 Best In-Game Marketing Campaigns In This Year's Halloween Content Updates

    With the arrival of Halloween, each of these mobile games is offering unique content rewards to get into the season’s frightening spirit.

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  • The Family That Plays Together: Emerging Co-Viewing Opportunities in Mobile Games

    The Family That Plays Together: Emerging Co-Viewing Opportunities in Mobile Games

    Families aren’t just co-viewing on their smartphones, they’re playing video games together as well, and that’s a major opportunity for advertisers.

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  • 31% of Mobile Gamers Plan To Play More During The Halloween Season

    31% of Mobile Gamers Plan To Play More During The Halloween Season

    Tapjoy recently surveyed 12,000 US mobile gamers to learn whether or not the Halloween season influences our gaming time.

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  • LETS GO!
  • 3 Best Practices For Ad Monetization In Hyper-Casual Games

    3 Best Practices For Ad Monetization In Hyper-Casual Games

    A well-retained, highly engaged player base often translates to a healthy organic acquisition rate. Titles that can achieve strong viral growth are able to compensate for lower IAP revenue.

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  • Nielsen Report Shows 60% Of Console Gamers Are Also Mobile Gamers

    Nielsen Report Shows 60% Of Console Gamers Are Also Mobile Gamers

    While the majority of respondents play primarily on consoles, the study revealed a 60% overlap with mobile audiences.

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  • Tap Into Our Team: Ross Severson

    Tap Into Our Team: Ross Severson

    Meet Ross Severson, our Account Executive - Brand Sales, here at Tapjoy. Ross is largely responsible for growing and maintaining a book of business with agency and direct brands.

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