Blog

  • What is Performance Marketing?

    What is Performance Marketing?

    As advertising methods evolve, more and more marketers are turning to performance marketing to ensure their campaigns get measurable results.

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  • 6 Mobile Gaming Sessions Not To Be Missed At GDC 2019

    6 Mobile Gaming Sessions Not To Be Missed At GDC 2019

    Don’t forget to make room in your schedule for these fascinating sessions from leading publishers and platform providers.

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  • Meet Games Workshop Co-founder Ian Livingston at Tapjoy’s Ad Week Europe Event

    Meet Games Workshop Co-founder Ian Livingston at Tapjoy’s Ad Week Europe Event

    Games Workshop and Fighting Fantasy co-founder Ian Livingston will summarize 40 years of game industry trends in a Tapjoy-sponsored event.

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  • What is CPI Marketing?

    What is CPI Marketing?

    Cost per install (CPI) is among the most widely used pricing metrics for marketing mobile games and apps.

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  • IAB’s Susan Borst Is Tackling Major Issues To Help Mobile Advertising Thrive

    IAB’s Susan Borst Is Tackling Major Issues To Help Mobile Advertising Thrive

    The IAB's Susan Borst is highly aware that mobile isn’t just the future of online advertising: it has become the industry’s present-day reality.

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  • What is CPV Marketing?

    What is CPV Marketing?

    The CPV model is beneficial to advertisers, as they can be sure they’re only paying when video ads get watched.

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  • Tap Into Our Team: Aaron Thandi

    Tap Into Our Team: Aaron Thandi

    Meet Aaron Thandi, Senior Manager, Performance Sales from our Santa Barbara office.

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  • Tapjoy Chairman Steve Wadsworth On The New Golden Age Of Mobile Ads

    Tapjoy Chairman Steve Wadsworth On The New Golden Age Of Mobile Ads

    Tapjoy’s Steve Wadsworth thinks mobile ads are driving a creative resurgence unseen since the 1960s.

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  • What is ROAS?

    What is ROAS?

    ROAS, or return on advertising spend, is an important metric that effective marketers need to know.

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  • Study Suggests Marketers Are Over Investing In Mobile Web Ads

    Study Suggests Marketers Are Over Investing In Mobile Web Ads

    Mobile users are spending more time in mobile apps than the mobile web, but in-app advertising budgets have been slow to reflect the change. Are you missing out on potential optimizations?

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  • Increase Engagement, Retention, and Ad Revenue With Rewarded Video

    Increase Engagement, Retention, and Ad Revenue With Rewarded Video

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  • What Is Mobile Advertising?

    What Is Mobile Advertising?

    As technology evolves, so too does advertising. Mobile advertising is one of the most effective ways to reach consumers--if you know how to use it.

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  • The Genres That Drove Growth And Other Insights From App Annie’s 2018 Mobile Monetization Study

    The Genres That Drove Growth And Other Insights From App Annie’s 2018 Mobile Monetization Study

    Mobile game monetization hit new record highs in 2018 as battle royale and hyper-casual apps competed for supremacy.

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  • Tapjoy’s Shannon Jessup Awarded Mobile Growth Leader Of The Year

    Tapjoy’s Shannon Jessup Awarded Mobile Growth Leader Of The Year

    The prestigious award was issued by mBolden, a non-profit that celebrates women in the digital space.

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  • IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    Mobile marketing is an industry that never stops innovating, and Lomit Patel couldn’t be happier.

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  • What is CPCV Advertising?

    What is CPCV Advertising?

    Video ads are all the rage, but should advertisers still have to pay for them if they never get watched? CPCV advertising helps you make the most of your budget--read on to find out how.

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  • Tapjoy Appoints Jeff Drobick Chief Executive Officer

    Tapjoy Appoints Jeff Drobick Chief Executive Officer

    Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the BoardThis week we announced Jeff Drobick as our new President and Chief Executive Officer,...

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  • Tapjoy Ranked As Top 10 Media Source In 2019 Singular ROI Index

    Tapjoy Ranked As Top 10 Media Source In 2019 Singular ROI Index

    Tapjoy was recognized in Singular’s ROI Index yet again, showcasing our growth regionally and globally.

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  • Tap Into Our Team: Raul de Novoa

    Tap Into Our Team: Raul de Novoa

    Meet Raul de Novoa, our Staff Data Engineer on the Data Science team.

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  • What Is In-App Marketing?

    What Is In-App Marketing?

    If you’re not sure what in-app marketing means or want some help forming strategies, not to worry--that’s what we’re here for!

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