Blog

  • MEET THE MOBILE GAMERS DRIVING MASSIVE RETURNS ON HOLIDAY AD SPEND

    MEET THE MOBILE GAMERS DRIVING MASSIVE RETURNS ON HOLIDAY AD SPEND

    Tapjoy surveyed 13,500 mobile gamers to determine their play habits, shopping plans, and rewarded ad engagement for the holiday season. Download it to learn how to drive a 3-6X lift in video views!

    Read Article
  • Want To Reach Gamers This Holiday Season? Ditch TV Ads For Mobile Video

    Want To Reach Gamers This Holiday Season? Ditch TV Ads For Mobile Video

    A new report from OpenX and The Harris Poll suggests television ads continue are increasingly ineffective, while mobile video is growing more powerful by the day.

    Read Article
  • ×

    First Name
    Last Name
    Company Name
    Thank You!
    Error - something went wrong!
  • Move Over Desktop - Video And Mobile Are Now The Programmatic Market Majorities

    Move Over Desktop - Video And Mobile Are Now The Programmatic Market Majorities

    Desktop and banner ads no longer account for the majority of programmatic ad spending.

    Read Article
  • LETS GO!
  • Singles Day Sees Up To 50% Higher Mobile Ad Spend In APAC - How Can Publishers Leverage This Lucrative Opportunity?

    Singles Day Sees Up To 50% Higher Mobile Ad Spend In APAC - How Can Publishers Leverage This Lucrative Opportunity?

    APAC advertisers increased their spend among select Tapjoy ad formats by more than 50% during Singles Day in 2017. Publishers hoping to take advantage of this year’s opportunity for increased ad reven

    Read Article
  • Tapjoy and Tapdaq are Joining Forces to Bring You a Stronger Maximum Impact Platform

    Tapjoy and Tapdaq are Joining Forces to Bring You a Stronger Maximum Impact Platform

    We here at Tapjoy are pleased to announce that we have acquired Tapdaq, the ad mediation and app monetization platform!

    Read Article
  • Tap Into Our Team: Jia Feng

    Tap Into Our Team: Jia Feng

    Meet Jia Feng, our Data Science Engineering Manager. Jia is responsible for anything related to the optimization service, communicating with external teams, and keeping the team productive.

    Read Article
  • App Of The Month: Love Tangle | Shall We Date? By NTT Solmare

    App Of The Month: Love Tangle | Shall We Date? By NTT Solmare

    This mobile dating sim favorite implements the Tapjoy offer wall in creative ways to monetize engagement from its most passionate players.

    Read Article
  • The 5 Best In-Game Marketing Campaigns In This Year's Halloween Content Updates

    The 5 Best In-Game Marketing Campaigns In This Year's Halloween Content Updates

    With the arrival of Halloween, each of these mobile games is offering unique content rewards to get into the season’s frightening spirit.

    Read Article
  • The Family That Plays Together: Emerging Co-Viewing Opportunities in Mobile Games

    The Family That Plays Together: Emerging Co-Viewing Opportunities in Mobile Games

    Families aren’t just co-viewing on their smartphones, they’re playing video games together as well, and that’s a major opportunity for advertisers.

    Read Article
  • 31% of Mobile Gamers Plan To Play More During The Halloween Season

    31% of Mobile Gamers Plan To Play More During The Halloween Season

    Tapjoy recently surveyed 12,000 US mobile gamers to learn whether or not the Halloween season influences our gaming time.

    Read Article
  • 3 Best Practices For Ad Monetization In Hyper-Casual Games

    3 Best Practices For Ad Monetization In Hyper-Casual Games

    A well-retained, highly engaged player base often translates to a healthy organic acquisition rate. Titles that can achieve strong viral growth are able to compensate for lower IAP revenue.

    Read Article
  • Nielsen Report Shows 60% Of Console Gamers Are Also Mobile Gamers

    Nielsen Report Shows 60% Of Console Gamers Are Also Mobile Gamers

    While the majority of respondents play primarily on consoles, the study revealed a 60% overlap with mobile audiences.

    Read Article
  • LETS GO!
  • Tap Into Our Team: Ross Severson

    Tap Into Our Team: Ross Severson

    Meet Ross Severson, our Account Executive - Brand Sales, here at Tapjoy. Ross is largely responsible for growing and maintaining a book of business with agency and direct brands.

    Read Article
  • Sarah Chafer, SVP of Performance Sales, Discusses Rewarded Video Engagement With Apptopia

    Sarah Chafer, SVP of Performance Sales, Discusses Rewarded Video Engagement With Apptopia

    Mind your metrics, know your audience, and address the entire funnel: these are the keys to fostering rewarded video engagement according t Tapjoy’s SVP of Performance Sales, Sarah Chafer.

    Read Article
  • Tapjoy Mobile Champions Q&A with Sebastian Davies of Grumpy Rhino Games

    Tapjoy Mobile Champions Q&A with Sebastian Davies of Grumpy Rhino Games

    We asked Sebastian about his monetization strategies, how game design can produce engaging mobile ads, and why signing a publishing deal with Iron Horse Games was “one of the best decisions” ever.

    Read Article
  • Our 3 Biggest Takeaways From DMEXCO 2018

    Our 3 Biggest Takeaways From DMEXCO 2018

    After more than 30 meetings, multiple social events, and a collection of top-tier content sessions, we thought we’d share some of our key takeaways from DMEXCO 2018.

    Read Article
  • Tapjoy Ranked as “Top 10 Media Source” in the AppsFlyer Performance Index

    Tapjoy Ranked as “Top 10 Media Source” in the AppsFlyer Performance Index

    Tapjoy was thrilled to be named among the top 10 media sources in the most recent Appsflyer performance index study.

    Read Article
  • LETS GO!
  • Tapjoy Mobile Champions: Mike Gordon of Iron Horse Games

    Tapjoy Mobile Champions: Mike Gordon of Iron Horse Games

    Iron Horse Games is the publisher of dozens of mobile games including Idle Apocalypse, Uncivil War and many more.

    Read Article
  • Tapjoy CRO Shannon Jessup Looks Back on 10 Years in the App Store With Mobile Marketing Magazine

    Tapjoy CRO Shannon Jessup Looks Back on 10 Years in the App Store With Mobile Marketing Magazine

    For as long as the app store has been open for business, Tapjoy has been helping mobile app publishers drive downloads and achieve their business goals.

    Read Article
  • Erwin Bos, Tapjoy EMEA Sales Director, Featured In MartechSeries Interview

    Erwin Bos, Tapjoy EMEA Sales Director, Featured In MartechSeries Interview

    Tapjoy’s very own European Sales Director, Erwin Bos, sat down with the folks at MartechSeries to discuss our upcoming presence at this year’s DMEXCO, the sessions we’re most look forward to, and the

    Read Article
  • loading
    Loading More...