Blog

  • Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.App: Design HomeDeveloper: Glu MobileLaunch Date: November...

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  • GDPR Talked, Tapjoy Listened!

    GDPR Talked, Tapjoy Listened!

    Here’s What You Need to Know Regarding Tapjoy & GDPRThe big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our...

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  • Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy, 20th Century Fox and Vizeum were nominated in the Best Mobile Campaign category.We are so honored to be nominated, along with 20th Century Fox and Vizeum Global, for a 2018 ThinkLA...

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  • Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

    Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

    Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.Please tell us...

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • What You Need to Know About Tapjoy & GDPR

    What You Need to Know About Tapjoy & GDPR

    The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.We take privacy very seriously and we support consumers’ rights to control their personal...

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  • Tap Into Our Team: Elaine Uy

    Tap Into Our Team: Elaine Uy

    The first installation of our spotlight series features Elaine Uy talking everything from the most challenging and rewarding parts of her role to her favorite family tradition.

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  • The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...

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  • Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x better than the industry average.Rewarded ads have become a...

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  • Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over the next 30 days.In case you missed our latest Maximum...

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  • Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after 30 days.This week, Tapjoy launched a new Maximum Impact...

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  • Part 1 of 3: Rewarded Ads Increase In-App Spend Up to 8x

    Part 1 of 3: Rewarded Ads Increase In-App Spend Up to 8x

    Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and in-app spend.Rewarded ads offer a ton of value for users of...

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  • Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...

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  • In-App Ads Set to Boost Mobile Programmatic Ad Spend

    In-App Ads Set to Boost Mobile Programmatic Ad Spend

    eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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  • Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising can benefit mobile marketers.

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  • Tapjoy Named #1 Ad Platform by eCPM Rank

    Tapjoy Named #1 Ad Platform by eCPM Rank

    Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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