Blog

  • Bring mobile and creativity to the front

    Bring mobile and creativity to the front

    Tapjoy VP of EMEA Andy Chandler, and VP of National Brand Sales Meghan McAdams, chat with the Drum about the growing number of brands utilizing the power of the mobile game environment.

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  • Tap Into Our Team: Sherry Zarabi

    Tap Into Our Team: Sherry Zarabi

    Meet Sherry Zarabi our Director of Revenue Operations here at Tapjoy. Sherry is largely responsible for RevOps and Customer Service teams.

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  • Tapjoy Mobile Champions: Moonsik Kang

    Tapjoy Mobile Champions: Moonsik Kang

    When Tapjoy acquired the mobile analytics and LTV maximization platform 5Rocks in 2014, several of 5Rocks’s outstanding engineers joined the Tapjoy team. Perhaps none are more talented Moonsik Kang.

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  • LETS GO!
  • Tapjoy’s App of the Month: Jurassic World™ Alive by Ludia and Universal Studios

    Tapjoy’s App of the Month: Jurassic World™ Alive by Ludia and Universal Studios

    Tapjoy is the exclusive provider of rewarded ads inside Jurassic World Alive, the hit new Augmented Reality game from Ludia in partnership with Universal Studios. Let’s take a closer look at this exci

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  • Tapjoy Wins 2018 ThinkLA IDEA Award for Best Mobile Campaign

    Tapjoy Wins 2018 ThinkLA IDEA Award for Best Mobile Campaign

    Tapjoy is pleased to announce that we won the ThinkLA IDEA Award for our work with Vizeum promoting 20th Century Fox International’s major motion picture, Ferdinand. At the star-studded awards gala he

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  • Steve Wadsworth on Going Beyond Brand Safety to Achieve Brand Honesty

    Steve Wadsworth on Going Beyond Brand Safety to Achieve Brand Honesty

    If you haven’t seen the cover of this month’s Mobile Marketing Magazine, it features Tapjoy CEO Steve Wadsworth, standing high above the London city skyline as he discusses the current state of mobile

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  • Tapjoy’s Andy Chandler: In Mobile Advertising, Consent Is The New Transparency

    Tapjoy’s Andy Chandler: In Mobile Advertising, Consent Is The New Transparency

    Andy Chandler, VP of EMEA at Tapjoy, chatted to Mobile Marketing Magazine about the relationship between advertisers and consumers, how it's changing and why game publishers are ahead of everyone else

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  • Tap Into Our Team: Tie Davidson

    Tap Into Our Team: Tie Davidson

    Meet Tie Davidson our Senior Manager, Channel Sales here at Tapjoy. Tie is largely responsible for managing third-party advertising partnerships with networks & agencies in the Affiliate Networking sp

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  • UK Consumers Plan To Spend World Cup Halftime Breaks Playing Mobile Games

    UK Consumers Plan To Spend World Cup Halftime Breaks Playing Mobile Games

    New Tapjoy consumer survey finds mobile gamers are most likely to click on film trailers and ads for sports content.

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  • Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.App: Design HomeDeveloper: Glu MobileLaunch Date: November...

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  • GDPR Talked, Tapjoy Listened!

    GDPR Talked, Tapjoy Listened!

    Here’s What You Need to Know Regarding Tapjoy & GDPRThe big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our...

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  • Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy, 20th Century Fox and Vizeum were nominated in the Best Mobile Campaign category.We are so honored to be nominated, along with 20th Century Fox and Vizeum Global, for a 2018 ThinkLA...

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  • LETS GO!
  • Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

    Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

    Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.Please tell us...

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • What You Need to Know About Tapjoy & GDPR

    What You Need to Know About Tapjoy & GDPR

    The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.We take privacy very seriously and we support consumers’ rights to control their personal...

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  • Tap Into Our Team: Elaine Uy

    Tap Into Our Team: Elaine Uy

    The first installation of our spotlight series features Elaine Uy talking everything from the most challenging and rewarding parts of her role to her favorite family tradition.

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  • The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...

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  • LETS GO!
  • Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x better than the industry average.Rewarded ads have become a...

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  • Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over the next 30 days.In case you missed our latest Maximum...

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  • Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after 30 days.This week, Tapjoy launched a new Maximum Impact...

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