Blog

  • IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    IMVU’s Lomit Patel Runs Down The Biggest Challenges And Opportunities Facing Mobile Marketers Today

    Mobile marketing is an industry that never stops innovating, and Lomit Patel couldn’t be happier.

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  • What is CPCV Advertising?

    What is CPCV Advertising?

    Video ads are all the rage, but should advertisers still have to pay for them if they never get watched? CPCV advertising helps you make the most of your budget--read on to find out how.

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  • Tapjoy Appoints Jeff Drobick Chief Executive Officer

    Tapjoy Appoints Jeff Drobick Chief Executive Officer

    Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the BoardThis week we announced Jeff Drobick as our new President and Chief Executive Officer,...

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  • Tapjoy Ranked As Top 10 Media Source In 2019 Singular ROI Index

    Tapjoy Ranked As Top 10 Media Source In 2019 Singular ROI Index

    Tapjoy was recognized in Singular’s ROI Index yet again, showcasing our growth regionally and globally.

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  • Tap Into Our Team: Raul de Novoa

    Tap Into Our Team: Raul de Novoa

    Meet Raul de Novoa, our Staff Data Engineer on the Data Science team.

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  • What Is In-App Marketing?

    What Is In-App Marketing?

    If you’re not sure what in-app marketing means or want some help forming strategies, not to worry--that’s what we’re here for!

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  • Want to Reach Super Bowl Viewers? Own The Downtime With In-Game Mobile Ads

    Want to Reach Super Bowl Viewers? Own The Downtime With In-Game Mobile Ads

    Tapjoy asked more than 4,000 mobile gamers in the US how gaming fits into their Super Bowl viewing plans, and we discovered a major overlap between Super Bowl and mobile gaming audiences.

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  • What is ARPPU?

    What is ARPPU?

    ARPPU is short for Average Revenue Per Paying User. It's an especially critical revenue metric for games and apps that depend heavily on in-app purchase revenue.

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  • Mobile gaming is more popular - and more profitable - than ever before

    Mobile gaming is more popular - and more profitable - than ever before

    Smartphones are the most popular gaming platform, with a market expected to grow into 2022 and beyond.

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  • Our Favorite Insights From Mobile Marketing Magazine’s 2019 Programmatic Handbook

    Our Favorite Insights From Mobile Marketing Magazine’s 2019 Programmatic Handbook

    Mobile Marketing Magazine recently unveiled the deluxe edition of its 2019 Programmatic Handbook, an important source of insights for this rapidly changing industry.

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  • What is ARPDAU?

    What is ARPDAU?

    The wonderful world of mobile game and app monetization is full of fun acronyms, and ARPDAU is one of the most important ones to understand.

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  • Tap Into Our Team: Amy Juarez

    Tap Into Our Team: Amy Juarez

    Meet Amy Juarez, our Strategic Account Manager on the Performance Sales team.

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  • Tapjoy Ranked As A Leading Hyper-Casual UA Source In Tenjin Benchmark Report

    Tapjoy Ranked As A Leading Hyper-Casual UA Source In Tenjin Benchmark Report

    Tapjoy has recently been ranked among the top advertising networks for hyper-casual games in the world.

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  • The MMA And Innovid Just Made It Easier To Find The Most Effective Video Ad Platforms

    The MMA And Innovid Just Made It Easier To Find The Most Effective Video Ad Platforms

    The Mobile Programmatic Video Buyers’ Guide can help you find a video advertising platform that meets your specialized needs.

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  • The Media Rating Council Has Endorsed IAB’s Open Measurement SDK Certification Program

    The Media Rating Council Has Endorsed IAB’s Open Measurement SDK Certification Program

    Tapjoy is one of the early adopters of the IAB’s Open Measurement SDK.

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  • The Importance Of Mobile Platform Brand Optimization - Insights From Mobile Venture Summit 2018

    The Importance Of Mobile Platform Brand Optimization - Insights From Mobile Venture Summit 2018

    Tapjoy’s Jamie Williams recently moderated a panel discussion entitled “How to Target and Grow Mobile Users” and uncovered unique branding insights that have the potential to benefit every app categor

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  • Optimize Your Opt-In Advertising With This New Playbook From The IAB

    Optimize Your Opt-In Advertising With This New Playbook From The IAB

    The IAB’s Opt-In Value Exchange Advertising Playbook for Brands is a comprehensive guide to one the mobile advertising world’s most effective formats.

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  • War Child's New Puzzle Game Collection Is Raising Money For A Great Cause

    War Child's New Puzzle Game Collection Is Raising Money For A Great Cause

    PlayStack’s HELP: The Game brings us new games from Rovio, Gameloft, and more to support War Child UK.

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  • Tapjoy's App Of The Month: SuperStar BTS by Dalcomsoft

    Tapjoy's App Of The Month: SuperStar BTS by Dalcomsoft

    This month's app spotlight brings us SuperStar BTS, an exciting, console-caliber rhythm game based on a K-Pop sensation: the Bangtan Boys.

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  • Tap Into Our Team: Timmy Smith

    Tap Into Our Team: Timmy Smith

    Meet Timmy Smith, our Visual Designer here at Tapjoy. Timmy is part of our Marketing/Design department.

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