Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive

November 20, 2018 Tapjoy Marketing

Ludia’s Jurassic World Alive will join games like Marvel Avengers Academy and Disney Heroes: Battle Mode on our advertising platform.

Tapjoy has been named the exclusive advertising provider for Jurassic World Alive! Starting today, Tapjoy is the exclusive provider of all video and offerwall ads for this popular game.

In case you haven’t played it (and you should!) Jurassic World Alive is an augmented reality game developed by Ludia in partnership with Universal Games and Digital Platforms. Once installed, Alive lets players explore their neighborhood using smartphone cameras to find dinosaurs previously featured in Jurassic World and Jurassic World: Fallen Kingdom. Since its launch on May 24, 2018, it has become a Top 5 free game in over 30 countries, generated 11 million installs, and earn a combined user rating of 4.4 out of 5 stars from Google Play and the App Store.

“We chose Tapjoy as the exclusive provider of ad-based monetization for Jurassic World Alive because the team has proven it can deliver on our needs for big-brand ad demand and highly engaging ad experiences,” said Francois Daoud, Vice President of Marketing at Ludia. “Tapjoy’s Interplay Ads extend and complement our unique game while giving our players a simple and exciting way to take part in the app’s virtual economy.”

Jurassic World Alive is just one of hundreds of games from successful mobile publishers to be featured on our platform. Some of the most recent examples include Voodoo’s Tornado.io, PerBlue Entertainment’s Disney Heroes: Battle Mode, TinyCo’s Marvel Avengers Academy, and Playgendary’s Tomb of the Mask.

“We are very excited to work with Ludia and Universal to power the in-game advertising for Jurassic World Alive,” said Benjamin Chen, Tapjoy’s SVP & GM, Global Developer Relations. “By bringing some of the biggest brands and best ad creative to a game with such popular Intellectual Property, we are once again proving the power of rewarded advertising to deliver value for all parties involved -- the publisher, advertisers and consumers as well.”

Tapjoy’s platform serves 780 million mobile consumers per month, and generates an average of over 40 million completed ad engagements per day. We’re immensely excited to welcome Ludia and Jurassic World Alive to our mobile games network!

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