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Part 2 of 2: In Mobile Advertising, Consent is the New Transparency
With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in mobile advertising, and how it relates to the industry’s...
Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”
With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better Future”–and what this promise means for the mobile...