Product Collateral

Tapjoy Goes Back to School 2018

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ADVERTISE@TAPJOY.COM Certified *Versus in-app Benchmark *NRF Back-to-School Spending Survey, July 2018 **Tapjoy, BI research, July 2018 99 % MOAT Certified Human & Viewable 90 % Average Completion Rate 4 % Average Click Through Rate 2x MOAT Video Score 63 % Parents prefer to watch video ads or receive a coupon 52 % Parents go shopping 2-6 times a week 66 % Parents have children the between the ages of 5 - 19 Deepen Post Video Engagement with Parents: Features: •  Product Showcase Gallery •  Coupon •  Product Slider •  Match Three Puzzles •  Product Hotspots •  Immersive Experiences •  Interactive Rich Media Tapjoy Goes Back to School With the projected spend for 2018 Back to School shopping being $82.8 billion dollars, we wanted to dive into the shopping behaviors of parents on our network. Tapjoy's Audience: 62 % Parents play mobile games 3x or more a day 700MM+ Global Monthly Active Users 25K+ Apps via direct SDK integration 15MM+ Ad engagements delivered daily 63 % Parents are likely to engage with back to school mobile ads

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