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Tapjoy Holiday Modern Mobile Gamer Guide

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A DV ER T I S E@TA PJ OY.CO M Engage Mobile Gamers this Holiday Season Holiday downtime boosts mobile gameplay & app discovery 1. 2. 3. Tapjoy's latest The Modern Mobile Gamer Guide explores the projected gaming behaviors and ad preferences for the upcoming holiday season. During the holidays mobile gamers are more likely to engage with ads Consumers seek out ads for movie trailers, new games & retail 80 % 57 % 72 % 72 % mobile gamers play more often during the holiday season are most likely to watch a video ad during the holidays of mobile gamers who would click an entertainment ad are more likely to go to the movies during the holidays gamers intend to install a new game for the holidays Drive Maximum Impact This Holiday Season with Tapjoy's Interplay™ Ad Suite: Rewarded Video with Interactive End Cards & Motion Ads, Gamified Rich Media & Playables 85% Average VCR and 4% Average CTR To learn more download the full report here: http://tapjoy.com/ModernMobileGamer Top preferred ad types: 1. Movie Trailers 2. Games 3. Retail Top offers that mobile gamers are willing to complete in exchange for an in-app reward. 1. Watch a Video (CPV) 2. Complete a Survey (CPA) 3. Install an App (CPI) Source: Tapjoy Business Intelligence Survey, Oct 2017

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