Insights for Developers

  • Tapjoy's Jennifer Cho Describes 4 User Segments Worth Targeting

    Tapjoy's Jennifer Cho Describes 4 User Segments Worth Targeting

    Jennifer Cho, Director of Account Management for Developer Relations at Tapjoy, shares four powerful segmentation strategies and ways to monetize them with Gamasutra.

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  • Tapjoy Mobile Champions: Moonsik Kang

    Tapjoy Mobile Champions: Moonsik Kang

    When Tapjoy acquired the mobile analytics and LTV maximization platform 5Rocks in 2014, several of 5Rocks’s outstanding engineers joined the Tapjoy team. Perhaps none are more talented Moonsik Kang.

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  • Tapjoy’s App of the Month: Jurassic World™ Alive by Ludia and Universal Studios

    Tapjoy’s App of the Month: Jurassic World™ Alive by Ludia and Universal Studios

    Tapjoy is the exclusive provider of rewarded ads inside Jurassic World Alive, the hit new Augmented Reality game from Ludia in partnership with Universal Studios. Let’s take a closer look at this exci

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  • Tapjoy Exclusive with Jurassic World Alive

    Tapjoy Exclusive with Jurassic World Alive

    The highly anticipated free-to-play game adds the new elements of augmented reality imagery & location-based technology. Coupled with extensive co-promotion from the upcoming Jurassic World theatrical

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  • Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.App: Design HomeDeveloper: Glu MobileLaunch Date: November...

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

    Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x better than the industry average.Rewarded ads have become a...

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  • Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

    Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over the next 30 days.In case you missed our latest Maximum...

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  • Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after 30 days.This week, Tapjoy launched a new Maximum Impact...

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  • Part 1 of 3: Rewarded Ads Increase In-App Spend Up to 8x

    Part 1 of 3: Rewarded Ads Increase In-App Spend Up to 8x

    Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and in-app spend.Rewarded ads offer a ton of value for users of...

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  • Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...

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  • Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently?

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Named #1 Ad Platform by eCPM Rank

    Tapjoy Named #1 Ad Platform by eCPM Rank

    Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

    Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

    Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app monetization strategies, the biggest differences between APAC...

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  • 4 Trends That Will Shape App Monetization in 2018

    4 Trends That Will Shape App Monetization in 2018

    Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming year.This week, we’re excited to share a guest blog from...

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  • Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

    In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost...

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  • Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #61:25

    Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #6

    In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost overall revenue. Fo

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  • Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

    In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall so it appears native to your app.Did you know Tapjoy’s...

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