Insights for Developers

  • Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

    Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after 30 days.This week, Tapjoy launched a new Maximum Impact...

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  • Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

    Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

    Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and in-app spend.Rewarded ads offer a ton of value for users of...

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  • Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...

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  • Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently?

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Named #1 Ad Platform by eCPM Rank

    Tapjoy Named #1 Ad Platform by eCPM Rank

    Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

    Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

    Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app monetization strategies, the biggest differences between APAC...

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  • 4 Trends That Will Shape App Monetization in 2018

    4 Trends That Will Shape App Monetization in 2018

    Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming year.This week, we’re excited to share a guest blog from...

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  • Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

    In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost...

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  • Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #61:25

    Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #6

    In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost overall revenue. Fo

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  • Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

    In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall so it appears native to your app.Did you know Tapjoy’s...

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  • Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #51:12

    Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #5

    In the fifth installment of our blog series, we highlight how Tapjoy’s platform makes it easy to custom-brand your offerwall to boost user participation throughout the longevity of the currency sale.

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  • Tapjoy Mobile Champions: Harry Wilkins of MediaMath

    Tapjoy Mobile Champions: Harry Wilkins of MediaMath

    In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the future of AI-based advertising.In the latest edition of...

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  • 5 ways mobile games can avoid a sophomore slump

    5 ways mobile games can avoid a sophomore slump

    Tapjoy’s Ben Chen shares his best practices for maintaining mobile game success with VentureBeat.It is hard enough for a game to become a hit in the App Store or Google Play these days; it’s...

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  • Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue

    In the fourth installment of our blog series, we explore how permanent currency sales work and how developers can use them to their advantage.Did you know that Tapjoy now makes it easy for...

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  • Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #41:46

    Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #4

    Did you know that Tapjoy makes it easy for publishers to implement rules-based permanent currency sales that target specific user groups? Currency sales are limited time promotions in which users are

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  • Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue

    In the third installment of our blog series, we explore how to use Tapjoy’s platform to easily implement currency sales that encourage engagement and drive significant bursts in revenue.In our...

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  • Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #31:17

    Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #3

    Learn how to implement currency sales to encourage engagement with ads and drive significant bursts in revenue. In this video, we highlight how developers can use Tapjoy’s platform to easily schedule

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  • Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue

    In the second installment of our new blog series, we explore how to effectively employ segmentation and targeting to optimize the ad experience for different user groups and drive offerwall...

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