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Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

April 17, 2018

We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently? And are they more likely to be retained as time goes on? This report examines the relationship between rewarded ad conversions and these key user engagement metrics. 

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Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Met...

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AppsFlyer: App Install Fraud is on the Rise
AppsFlyer: App Install Fraud is on the Rise

AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increas...