VentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend

August 1, 2017 Tapjoy

 

“App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile engagement and monetization firm Tapjoy.

The study said that such users spend 326 percent more money via in-app purchases after engaging with ads, said chief revenue officer Shannon Jessup, in an interview with GamesBeat at the Casual Connect event in Seattle.

“Rewarded video ads have grown dramatically,” she said.

Rewarded advertisements — also known as “opt-in” ads — allow users to earn in-app currency or unlock premium content in exchange for watching videos or engaging with other types of advertising content.”

Check out the full article here: http://tap.tj/fCAn30e5sVc

Previous Article
Mobile leaders discuss value of rewarded ads at Casual Connect
Mobile leaders discuss value of rewarded ads at Casual Connect

EA, Kongregate, Hothead & Concrete explain why rewarded model works for publishers, advertisersThe streets ...

Next Article
App Users Who Engage with Rewarded Ads More Likely to Make In-App Purchases, Tapjoy Study Reports
App Users Who Engage with Rewarded Ads More Likely to Make In-App Purchases, Tapjoy Study Reports

Users who engage with rewarded ads are 4.5X more likely to make an in-app purchase, spend 326% more after e...