Insights for Marketers

  • Tapjoy’s Andy Chandler: In Mobile Advertising, Consent Is The New Transparency

    Tapjoy’s Andy Chandler: In Mobile Advertising, Consent Is The New Transparency

    Andy Chandler, VP of EMEA at Tapjoy, chatted to Mobile Marketing Magazine about the relationship between advertisers and consumers, how it's changing and why game publishers are ahead of everyone else

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  • Tapjoy Exclusive with Jurassic World Alive

    Tapjoy Exclusive with Jurassic World Alive

    The highly anticipated free-to-play game adds the new elements of augmented reality imagery & location-based technology. Coupled with extensive co-promotion from the upcoming Jurassic World theatrical

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  • Marketers Turn to Mobile Games to Drive Brand Safe Advertising

    Marketers Turn to Mobile Games to Drive Brand Safe Advertising

    Looking for an alternative way to target mobile users? More advertisers are expanding their in app strategies due to the brand-safe, rich and interactive gaming ecosystems. This onesheet provides a b

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...

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  • In-App Ads Set to Boost Mobile Programmatic Ad Spend

    In-App Ads Set to Boost Mobile Programmatic Ad Spend

    eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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  • Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising can benefit mobile marketers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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  • Say hello to the Interplay™ Studio

    Say hello to the Interplay™ Studio

    Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...

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  • LETS GO!
  • Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...

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  • Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.This week, as Tapjoy heads off to Brand Innovators at SXSW, we are sharing a...

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  • The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...

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  • Part 2 of 2: In Mobile Advertising, Consent is the New Transparency

    Part 2 of 2: In Mobile Advertising, Consent is the New Transparency

    With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in mobile advertising, and how it relates to the industry’s...

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  • The Modern Mobile Gamer: A Marketer's Guide to Holiday Gaming Trends1:45

    The Modern Mobile Gamer: A Marketer's Guide to Holiday Gaming Trends

    Tapjoy’s Modern Mobile Gamer report is designed to help marketers better understand the preferences and behaviors of today’s mobile gamer. In our latest edition, we surveyed over 20,000 individuals ac

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  • Rewarded Video Advertising: How to Engage the Mobile Gamer44:28

    Rewarded Video Advertising: How to Engage the Mobile Gamer

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  • Advertising Best Practices: How to Engage the Modern Mobile Gamer1:26

    Advertising Best Practices: How to Engage the Modern Mobile Gamer

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  • The Modern Mobile Gamer: Advertising Preferences Revealed1:50

    The Modern Mobile Gamer: Advertising Preferences Revealed

    Download the full report here: https://home.tapjoy.com/lp/modern-mobile-gamer/

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