Insights for Marketers

  • Tapjoy’s Meghan McAdams Explains Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

    Tapjoy’s Meghan McAdams Explains Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

    Meghan McAdams, VP of National Brand Sales at Tapjoy, takes to MarTechSeries to offer five good reasons why brands should advertise in mobile gaming environments

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  • Mobile Gaming Ecosystem Gains Continued Industry Support Promoting Brand Safety and Affinity

    Mobile Gaming Ecosystem Gains Continued Industry Support Promoting Brand Safety and Affinity

    A recent article from AdWeek adds continued validation to hypotheses we’ve long been proponents of.

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  • Recent Study Validates Rewarded Video as the Optimum Advertising Experience Amongst Consumers

    Recent Study Validates Rewarded Video as the Optimum Advertising Experience Amongst Consumers

    Article from 4-traders highlights findings from OpenX, Mobile Marketing Association and MediaMath’s nationwide survey on consumer preferred ad experiences.

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  • Bring mobile and creativity to the front

    Bring mobile and creativity to the front

    Tapjoy VP of EMEA Andy Chandler, and VP of National Brand Sales Meghan McAdams, chat with the Drum about the growing number of brands utilizing the power of the mobile game environment.

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  • LETS GO!
  • Tapjoy Wins 2018 ThinkLA IDEA Award for Best Mobile Campaign

    Tapjoy Wins 2018 ThinkLA IDEA Award for Best Mobile Campaign

    Tapjoy is pleased to announce that we won the ThinkLA IDEA Award for our work with Vizeum promoting 20th Century Fox International’s major motion picture, Ferdinand. At the star-studded awards gala he

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  • Tapjoy’s Andy Chandler: In Mobile Advertising, Consent Is The New Transparency

    Tapjoy’s Andy Chandler: In Mobile Advertising, Consent Is The New Transparency

    Andy Chandler, VP of EMEA at Tapjoy, chatted to Mobile Marketing Magazine about the relationship between advertisers and consumers, how it's changing and why game publishers are ahead of everyone else

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  • Tapjoy Exclusive with Jurassic World Alive

    Tapjoy Exclusive with Jurassic World Alive

    The highly anticipated free-to-play game adds the new elements of augmented reality imagery & location-based technology. Coupled with extensive co-promotion from the upcoming Jurassic World theatrical

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  • Marketers Turn to Mobile Games to Drive Brand Safe Advertising

    Marketers Turn to Mobile Games to Drive Brand Safe Advertising

    Looking for an alternative way to target mobile users? More advertisers are expanding their in app strategies due to the brand-safe, rich and interactive gaming ecosystems. This onesheet provides a b

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...

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  • In-App Ads Set to Boost Mobile Programmatic Ad Spend

    In-App Ads Set to Boost Mobile Programmatic Ad Spend

    eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • LETS GO!
  • Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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  • Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising can benefit mobile marketers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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  • Say hello to the Interplay™ Studio

    Say hello to the Interplay™ Studio

    Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...

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  • Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...

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  • Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.This week, as Tapjoy heads off to Brand Innovators at SXSW, we are sharing a...

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  • The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...

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