Insights for Marketers
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Read ArticleIn-App Ads Set to Boost Mobile Programmatic Ad Spend
eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...
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Read ArticleAppsFlyer: App Install Fraud is on the Rise
AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...
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Read ArticleTapjoy Mobile Champions: Tie Davidson of Tapjoy
Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...
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Read ArticlePart 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads
In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising can benefit mobile marketers.
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Read ArticleTapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views
Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
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Read ArticleTapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...
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Read ArticleSay hello to the Interplay™ Studio
Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...
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Read ArticleTapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...
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Read ArticlePart 1 of 2: Best Practices for Buying In-App Ads in 2018
Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.This week, as Tapjoy heads off to Brand Innovators at SXSW, we are sharing a...
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Read ArticleThe Mobile Marketing Association Release Buyers Lexicon for Mobile Video
MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...
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Read ArticlePart 2 of 2: In Mobile Advertising, Consent is the New Transparency
With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in mobile advertising, and how it relates to the industry’s...
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1:45Watch VideoThe Modern Mobile Gamer: A Marketer's Guide to Holiday Gaming Trends
Tapjoy’s Modern Mobile Gamer report is designed to help marketers better understand the preferences and behaviors of today’s mobile gamer. In our latest edition, we surveyed over 20,000 individuals ac
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44:28Watch VideoRewarded Video Advertising: How to Engage the Mobile Gamer
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1:26Watch VideoAdvertising Best Practices: How to Engage the Modern Mobile Gamer
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1:50Watch VideoThe Modern Mobile Gamer: Advertising Preferences Revealed
Download the full report here: https://home.tapjoy.com/lp/modern-mobile-gamer/
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0:40Watch VideoMaximum Impact Report: The Impact of Ads on App Retention
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Read ArticlePart 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”
With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better Future”–and what this promise means for the mobile...
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Read ArticleTapjoy Mobile Champions: Harry Wilkins of MediaMath
In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the future of AI-based advertising.In the latest edition of...
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Read ArticleMobile Game Marketers Share Video Ad Strategies for 2018
What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list daily.What are the emerging video ad formats that mobile...
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Download Report
Holiday Modern Mobile Gamer Guide
Tapjoy's latest 'The Modern Mobile Gamer' guide explores the projected gaming behaviors and ad preferences for the 2017 holiday season.
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