Insights for Marketers

  • In-App Ads Set to Boost Mobile Programmatic Ad Spend

    In-App Ads Set to Boost Mobile Programmatic Ad Spend

    eMarketer reports programmatic advertising is on the rise with a projected nearly $10 billion dollar increase in 2018 spend.Earlier this week eMarketer reported that over $46 billion will be spent...

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  • AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer: App Install Fraud is on the Rise

    AppsFlyer’s Q1 2018 report, covering over 10 billion installs of 6,000 apps, exposes an overall 15% increase in the mobile fraud rate.If you think app install fraud is something you no longer have...

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  • Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy Mobile Champions: Tie Davidson of Tapjoy

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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  • Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    Part 2 of 2: Value Exchange Advertising, Interactive End Cards, and the End of Traditional Video Ads

    In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising can benefit mobile marketers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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  • Say hello to the Interplay™ Studio

    Say hello to the Interplay™ Studio

    Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...

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  • Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...

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  • Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Part 1 of 2: Best Practices for Buying In-App Ads in 2018

    Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.This week, as Tapjoy heads off to Brand Innovators at SXSW, we are sharing a...

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  • The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...

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  • Part 2 of 2: In Mobile Advertising, Consent is the New Transparency

    Part 2 of 2: In Mobile Advertising, Consent is the New Transparency

    With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in mobile advertising, and how it relates to the industry’s...

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  • The Modern Mobile Gamer: A Marketer's Guide to Holiday Gaming Trends1:45

    The Modern Mobile Gamer: A Marketer's Guide to Holiday Gaming Trends

    Tapjoy’s Modern Mobile Gamer report is designed to help marketers better understand the preferences and behaviors of today’s mobile gamer. In our latest edition, we surveyed over 20,000 individuals ac

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  • Rewarded Video Advertising: How to Engage the Mobile Gamer44:28

    Rewarded Video Advertising: How to Engage the Mobile Gamer

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  • Advertising Best Practices: How to Engage the Modern Mobile Gamer1:26

    Advertising Best Practices: How to Engage the Modern Mobile Gamer

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  • The Modern Mobile Gamer: Advertising Preferences Revealed1:50

    The Modern Mobile Gamer: Advertising Preferences Revealed

    Download the full report here: https://home.tapjoy.com/lp/modern-mobile-gamer/

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  • Maximum Impact Report: The Impact of Ads on App Retention0:40

    Maximum Impact Report: The Impact of Ads on App Retention

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  • Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”

    Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”

    With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better Future”–and what this promise means for the mobile...

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  • Tapjoy Mobile Champions: Harry Wilkins of MediaMath

    Tapjoy Mobile Champions: Harry Wilkins of MediaMath

    In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the future of AI-based advertising.In the latest edition of...

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  • Mobile Game Marketers Share Video Ad Strategies for 2018

    Mobile Game Marketers Share Video Ad Strategies for 2018

    What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list daily.What are the emerging video ad formats that mobile...

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  • Holiday Modern Mobile Gamer Guide

    Holiday Modern Mobile Gamer Guide

    Tapjoy's latest 'The Modern Mobile Gamer' guide explores the projected gaming behaviors and ad preferences for the 2017 holiday season.

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