Tapjoy's Modern Mobile Gamer guides are designed to help both brand and performance marketers better reach and engage with mobile in-app audiences. The latest report surveyed over 20,000 mobile users across North America and Europe to explore their projected gaming behaviors and ad preferences for the upcoming holiday season.
- How does holiday downtime affect mobile gaming behaviors?
- Which ad formats and genres appeal most to gamers during the holidays?
- What types of new games are users most likely to download?