Press Releases

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  • GDPR Talked, Tapjoy Listened!

    GDPR Talked, Tapjoy Listened!

    Here’s What You Need to Know Regarding Tapjoy & GDPRThe big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our...

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  • Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy Named a Finalist for 2018 ThinkLA IDEA Awards

    Tapjoy, 20th Century Fox and Vizeum were nominated in the Best Mobile Campaign category.We are so honored to be nominated, along with 20th Century Fox and Vizeum Global, for a 2018 ThinkLA...

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  • Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy’s Steve Wadsworth Takes His Thoughts on Ad Pricing Models to AdExchanger

    Tapjoy CEO, Steve Wadsworth, published a guest post with AdExchanger discussing all things ad pricing models, moving beyond the CPM and metrics that matter.Here at Tapjoy, we’ve been espousing the...

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  • What You Need to Know About Tapjoy & GDPR

    What You Need to Know About Tapjoy & GDPR

    The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.We take privacy very seriously and we support consumers’ rights to control their personal...

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  • Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

    Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...

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  • Tapjoy Named #1 Ad Platform by eCPM Rank

    Tapjoy Named #1 Ad Platform by eCPM Rank

    Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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  • Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

    Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...

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  • The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

    MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...

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  • Fyber Partners With Tapjoy to Launch Fyber FairBid

    Fyber Partners With Tapjoy to Launch Fyber FairBid

    Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.Fyber, a leading technology company creating solutions for...

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  • Tapjoy Recognized As One of the Most Secure Mobile Ad Networks

    Tapjoy Recognized As One of the Most Secure Mobile Ad Networks

    Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.If mobile advertisers can agree on one thing, it is that fraud is the single biggest challenge hanging...

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  • Mobile Game Marketers Share Video Ad Strategies for 2018

    Mobile Game Marketers Share Video Ad Strategies for 2018

    What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list daily.What are the emerging video ad formats that mobile...

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  • 5 Ways Mobile Games Can Avoid the Sophomore Slump

    5 Ways Mobile Games Can Avoid the Sophomore Slump

    Tapjoy’s Ben Chen shares his top five tips to maintaining success in year two — and beyond — with Gamasutra. It is hard enough to get a hit game in the App Store or Google Play these days; harder...

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  • Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

    Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

    New features empower app developers to better segment users and customize their monetization strategies to maximize revenue.

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  • Mobile Gamers Expect to Install and Play More Games This Holiday Season, 
Tapjoy Research Finds

    Mobile Gamers Expect to Install and Play More Games This Holiday Season, Tapjoy Research Finds

    Three-quarters of mobile gamers say they are likely to download a new game during the holidays; a majority are also more likely to engage with rewarded adsThis holiday season should be a busy one...

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  • Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media

    Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media

    Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media20th Century Fox taps Interactive End Cards to drive four...

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  • Tapjoy’s Emily McInerney Wins MMA Smarties Award for Galvanizing the Industry Around Games

    Tapjoy’s Emily McInerney Wins MMA Smarties Award for Galvanizing the Industry Around Games

    At Tapjoy, we’ve spent the last decade delivering maximum impact for our clients, whether it’s advertisers looking to engage mobile audiences or developers seeking to monetize their apps. That’s...

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  • VentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend

    VentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend

    “App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile engagement and monetization firm Tapjoy.The study said that such...

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