Press Releases
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Read ArticleTapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics SoarNew ‘Maximum Impact Report’ finds that sessions, retention rates and spend all...
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Read ArticleTapjoy Named #1 Ad Platform by eCPM Rank
Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.
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Read ArticleTapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views
Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
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Read ArticleTapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...
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Read ArticleTapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming EnvironmentIncreases Click-Through Rates of video campaigns by 3–5X, adds an average of 30...
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Read ArticleThe Mobile Marketing Association Release Buyers Lexicon for Mobile Video
MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling mobile video ads.Do you know the difference between...
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Read ArticleFyber Partners With Tapjoy to Launch Fyber FairBid
Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.Fyber, a leading technology company creating solutions for...
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Read ArticleTapjoy Recognized As One of the Most Secure Mobile Ad Networks
Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.If mobile advertisers can agree on one thing, it is that fraud is the single biggest challenge hanging...
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Read ArticleMobile Game Marketers Share Video Ad Strategies for 2018
What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list daily.What are the emerging video ad formats that mobile...
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Read Article5 Ways Mobile Games Can Avoid the Sophomore Slump
Tapjoy’s Ben Chen shares his top five tips to maintaining success in year two — and beyond — with Gamasutra. It is hard enough to get a hit game in the App Store or Google Play these days; harder...
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Read ArticleTapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus
New features empower app developers to better segment users and customize their monetization strategies to maximize revenue.
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Read ArticleMobile Gamers Expect to Install and Play More Games This Holiday Season, Tapjoy Research Finds
Three-quarters of mobile gamers say they are likely to download a new game during the holidays; a majority are also more likely to engage with rewarded adsThis holiday season should be a busy one...
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Read ArticleTapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media
Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media20th Century Fox taps Interactive End Cards to drive four...
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Read ArticleTapjoy’s Emily McInerney Wins MMA Smarties Award for Galvanizing the Industry Around Games
At Tapjoy, we’ve spent the last decade delivering maximum impact for our clients, whether it’s advertisers looking to engage mobile audiences or developers seeking to monetize their apps. That’s...
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Read ArticleVentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend
“App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile engagement and monetization firm Tapjoy.The study said that such...
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Read ArticleApp Users Who Engage with Rewarded Ads More Likely to Make In-App Purchases, Tapjoy Study Reports
Users who engage with rewarded ads are 4.5X more likely to make an in-app purchase, spend 326% more after engaging with adsSAN FRANCISCO — August 1, 2017 — Mobile app developers have often...
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Read ArticleTapjoy Is Now a TUNE Certified Partner!
“Two years ago at Postback, TUNE launched the Certified Partner Program to set the standard in the industry for mobile marketing best practices. This program has been a true success in guiding...
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Read ArticleTapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip, Zynga, Atari and Other Big Name Publishers
Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip, Zynga, Atari and Other Big Name PublishersReaches nearly 600 million mobile consumers, with 107%...
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Read ArticleTapjoy announces 600M mobile reach, 107% YOY growth in video views
Adds thousands of new apps from SEGA, Miniclip, Zynga, Atari and other leading publishersTapjoy is proud to announce today that its ad platform grew to reach about 600 million mobile consumers at...
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Read ArticleTapjoy In The News: Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Our very own VP of Marketing, Emily McInerney, was featured in MarTech Series’s Cannes roundup!“My goal at the Cannes Lions this year is to benchmark the industry pace towards the much-needed...
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