Here’s What You Need to Know Regarding Tapjoy & GDPR
What’s Changed in the Terms?
Optional SDK Update with Consent Support
Publishers take note: As part of our support for GDPR, we are releasing version 11.12.2 of our SDK. This optional release supports publishers who wish to pass consent/non-consent flags for all Tapjoy products, including offerwall and video, and has been designed for compatibility with mediation partner specifications available as of the date of release. Technical guidance for integration of this update is here.
What Hasn’t Changed: Prioritizing User Privacy
We’ve always valued user privacy, and our system is built to protect it. We track and reward mobile user ad engagement using pseudonymous data points (specifically, device advertising identifier and IP address). We use what we learn within our proprietary system to provide ad offers tailored to audience interests as part of our mobile advertising and publisher monetization offerings. We don’t trade, buy, sell, or share data with unrelated third parties. We respect opt-outs and honor data subject privacy rights.
The updates to our terms and the new DPA go into effect, like the GDPR itself, on May 25, 2018; your continued use of Tapjoy after that date means that you accept the terms as updated. If you have any questions about the updates or our other GDPR compliance steps, email us at firstname.lastname@example.org.