Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

March 12, 2018 Tapjoy Team

Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio

Tapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to helping brands, agencies and performance marketers create and optimize in-app mobile ads.

The studio draws on Tapjoy’s expertise in mobile gaming and advertising to develop custom-branded and contextually relevant rich media ads, playables and interactive end cards for mobile video ads. The group will start out with a team of about 10, video producers and product specialists to support the creative development.

Tapjoy CEO, Steve Wadsworth, spoke exclusively to MediaPost about the launch, including what this new offering means for advertisers and how The Interplay Studio helped launch partner, 20th Century Fox, achieve 97% average video completion rates for their worldwide mobile ad campaign for the Oscar-nominated film, Ferdinand.

For more information on The Interplay Studio, read the full interview on MediaPost or see the official press release.

Previous Article
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

Next Article
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environm...