Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio
Tapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to helping brands, agencies and performance marketers create and optimize in-app mobile ads.
The studio draws on Tapjoy’s expertise in mobile gaming and advertising to develop custom-branded and contextually relevant rich media ads, playables and interactive end cards for mobile video ads. The group will start out with a team of about 10, video producers and product specialists to support the creative development.
Tapjoy CEO, Steve Wadsworth, spoke exclusively to MediaPost about the launch, including what this new offering means for advertisers and how The Interplay Studio helped launch partner, 20th Century Fox, achieve 97% average video completion rates for their worldwide mobile ad campaign for the Oscar-nominated film, Ferdinand.