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Marketers Turn to Mobile Games to Drive Brand Safe Advertising

May 10, 2018

Looking for an alternative way to target mobile users?
More advertisers are expanding their in app strategies due to the brand safe, rich and interactive gaming ecosystems. This onesheet provides a brief snapshot of key points from a recent Digiday article (sourcing data from Newzoo’s 2018 Global Games Market Report and 2017 Shopify Reports).

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Holiday Modern Mobile Gamer Guide
Holiday Modern Mobile Gamer Guide

Tapjoy's latest 'The Modern Mobile Gamer' guide explores the projected gaming behaviors and ad preferences ...