Product News

  • Tapjoy Named #1 Ad Platform by eCPM Rank

    Tapjoy Named #1 Ad Platform by eCPM Rank

    Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

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  • Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views

    Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

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  • Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

    Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...

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  • Say hello to the Interplay™ Studio

    Say hello to the Interplay™ Studio

    Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...

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  • Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

    In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost...

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  • Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

    In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall so it appears native to your app.Did you know Tapjoy’s...

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  • Fyber Partners With Tapjoy to Launch Fyber FairBid

    Fyber Partners With Tapjoy to Launch Fyber FairBid

    Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.Fyber, a leading technology company creating solutions for...

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  • Tapjoy Recognized As One of the Most Secure Mobile Ad Networks

    Tapjoy Recognized As One of the Most Secure Mobile Ad Networks

    Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.If mobile advertisers can agree on one thing, it is that fraud is the single biggest challenge hanging...

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  • Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue

    In the fourth installment of our blog series, we explore how permanent currency sales work and how developers can use them to their advantage.Did you know that Tapjoy now makes it easy for...

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  • Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue

    In the third installment of our blog series, we explore how to use Tapjoy’s platform to easily implement currency sales that encourage engagement and drive significant bursts in revenue.In our...

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  • Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue

    In the second installment of our new blog series, we explore how to effectively employ segmentation and targeting to optimize the ad experience for different user groups and drive offerwall...

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  • Ad Monetization Best Practices — Tip #1 to Increase Offerwall Revenue

    Ad Monetization Best Practices — Tip #1 to Increase Offerwall Revenue

    In the first installment of our new blog series, we explore how to effectively use in-app rewards to drive offerwall engagement.In our latest blog series, we’ll highlight a few of the best...

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  • The UItimate Offerwall Guide: Best Practices to Maximize Revenue, Case Studies & More

    The UItimate Offerwall Guide: Best Practices to Maximize Revenue, Case Studies & More

    Our latest e-book explores the unique benefits of offerwall monetization, outlines 6 best practices every developer can take to boost engagement and revenue, and features case studies from PONOS...

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  • New for Offerwall Plus! Permanent Currency Sales & Custom Exchange Rates

    New for Offerwall Plus! Permanent Currency Sales & Custom Exchange Rates

    New Offerwall Plus features allow developers to better segment, target their audience to optimize the ad experience and drive engagement.Tapjoy is pleased to announce the launch of two new...

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  • Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

    Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

    New features empower app developers to better segment users and customize their monetization strategies to maximize revenue.

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  • Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media

    Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media

    Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media20th Century Fox taps Interactive End Cards to drive four...

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  • Rewarded Video Advertising: How to Engage the Mobile Gamer44:28

    Rewarded Video Advertising: How to Engage the Mobile Gamer

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  • How It Works: Offerwall0:35

    How It Works: Offerwall

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  • Tapjoy Is Now a TUNE Certified Partner!

    Tapjoy Is Now a TUNE Certified Partner!

    “Two years ago at Postback, TUNE launched the Certified Partner Program to set the standard in the industry for mobile marketing best practices. This program has been a true success in guiding...

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  • Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip, Zynga, Atari and Other Big Name Publishers

    Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip, Zynga, Atari and Other Big Name Publishers

    Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip, Zynga, Atari and Other Big Name PublishersReaches nearly 600 million mobile consumers, with 107%...

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