Product News
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Read ArticleTapjoy Talks featuring Mike Lisavich
Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.Please tell us...
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Read ArticleWhat You Need to Know About Tapjoy & GDPR
The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.We take privacy very seriously and we support consumers’ rights to control their personal...
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Read ArticleTapjoy Named #1 Ad Platform by eCPM Rank
Analyzing over $300M in ad revenue, Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.
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Read ArticleTapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile Video Views
Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
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Read ArticleTapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ StudioTapjoy announces today the launch of Interplay™ Studio, an in-house creative and design team dedicated to...
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Read ArticleSay hello to the Interplay™ Studio
Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environmentsTapjoy is proud to announce today the launch of the...
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Read ArticleAd Monetization Best Practices — Tip #6 to Increase Offerwall Revenue
In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost...
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Read ArticleAd Monetization Best Practices — Tip #5 to Increase Offerwall Revenue
In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall so it appears native to your app.Did you know Tapjoy’s...
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Read ArticleFyber Partners With Tapjoy to Launch Fyber FairBid
Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.Fyber, a leading technology company creating solutions for...
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Read ArticleTapjoy Recognized As One of the Most Secure Mobile Ad Networks
Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.If mobile advertisers can agree on one thing, it is that fraud is the single biggest challenge hanging...
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Read ArticleAd Monetization Best Practices — Tip #4 to Increase Offerwall Revenue
In the fourth installment of our blog series, we explore how permanent currency sales work and how developers can use them to their advantage.Did you know that Tapjoy now makes it easy for...
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Read ArticleAd Monetization Best Practices — Tip #3 to Increase Offerwall Revenue
In the third installment of our blog series, we explore how to use Tapjoy’s platform to easily implement currency sales that encourage engagement and drive significant bursts in revenue.In our...
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Read ArticleAd Monetization Best Practices — Tip #2 to Increase Offerwall Revenue
In the second installment of our new blog series, we explore how to effectively employ segmentation and targeting to optimize the ad experience for different user groups and drive offerwall...
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Read ArticleAd Monetization Best Practices — Tip #1 to Increase Offerwall Revenue
In the first installment of our new blog series, we explore how to effectively use in-app rewards to drive offerwall engagement.In our latest blog series, we’ll highlight a few of the best...
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Read ArticleThe UItimate Offerwall Guide: Best Practices to Maximize Revenue, Case Studies & More
Our latest e-book explores the unique benefits of offerwall monetization, outlines 6 best practices every developer can take to boost engagement and revenue, and features case studies from PONOS...
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Read ArticleNew for Offerwall Plus! Permanent Currency Sales & Custom Exchange Rates
New Offerwall Plus features allow developers to better segment, target their audience to optimize the ad experience and drive engagement.Tapjoy is pleased to announce the launch of two new...
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Read ArticleTapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus
New features empower app developers to better segment users and customize their monetization strategies to maximize revenue.
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Read ArticleTapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media
Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences through Mobile Video and Rich Media20th Century Fox taps Interactive End Cards to drive four...
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44:28Watch VideoRewarded Video Advertising: How to Engage the Mobile Gamer
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0:35Watch VideoHow It Works: Offerwall
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