Success Stories

  • Tapjoy Talks featuring Brian Koenig

    Tapjoy Talks featuring Brian Koenig

    With a career steeped in all aspects of game development, Brian Koenig brings an unprecedented level of industry expertise to his role at Tapjoy. Past roles at LucasArts, Sega, Havok and Playfirst hel

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  • Tapjoy Mobile Champions: MagicAnt,児島史幸

    Tapjoy Mobile Champions: MagicAnt,児島史幸

    MagicAntのSenior UA Manager,児島史幸さんにプロモーションロジック、動画リワードがMagicAntのビジネスにもたらす影響、アメリカと日本のマーケットの違いをお伺いしました。

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  • Tapjoy Mobile Champions: Fumiyuki Kojima of MagicAnt

    Tapjoy Mobile Champions: Fumiyuki Kojima of MagicAnt

    Our newest Mobile Champion, Fumiyuki Kojima, Senior UA Manager at MagicAnt, chatted with us about promotion logic, how rewarded video has positively affected their business model and differences betwe

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  • Tapjoy Mobile Champions: Jonathan Lau of PLAYSTUDIOS

    Tapjoy Mobile Champions: Jonathan Lau of PLAYSTUDIOS

    Tapjoy’s newest Mobile Champion, Jonathan Lau, Director of User Acquisition at PLAYSTUDIOS, chatted with us about the evolution of mobile UA, advice for breaking into the gaming market and the story b

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  • Tapjoy Mobile Champions: Moonsik Kang

    Tapjoy Mobile Champions: Moonsik Kang

    When Tapjoy acquired the mobile analytics and LTV maximization platform 5Rocks in 2014, several of 5Rocks’s outstanding engineers joined the Tapjoy team. Perhaps none are more talented Moonsik Kang.

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  • World Cup Case Study: Japan

    World Cup Case Study: Japan

    FIFA World Cup 2018 has begun! In the third and final installment of our World Cup Case Study series focused on exploring the behaviors and preferences for Japan.

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  • US World Cup Case Study

    US World Cup Case Study

    The World Cup has historically commanded a worldwide audience of more than 3.2 billion, but 2018 marks the first time in more than 30 years that the US men’s team won’t be competing. What impact will

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  • EMEA World Cup Case Study

    EMEA World Cup Case Study

    With this year’s tournament fast approaching, we asked UK citizens how mobile gaming fits into their World Cup experience. Twenty-six percent of respondents said they planned to spend halftime breaks

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  • Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy’s App of the Month: Design Home by Glu Mobile

    Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.App: Design HomeDeveloper: Glu MobileLaunch Date: November...

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  • Tapjoy Talks featuring Mike Lisavich

    Tapjoy Talks featuring Mike Lisavich

    Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.Please tell us...

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  • The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games

    Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...

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  • Mother's Day: The Gift of Mobile Games

    Mother's Day: The Gift of Mobile Games

    Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and candy, you might want to think again. It turns out, what she really wants is some time alone to play her...

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  • Tapjoy Talks featuring Tie Davidson

    Tapjoy Talks featuring Tie Davidson

    Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...

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  • Tapjoy Talks featuring Jennifer Cho

    Tapjoy Talks featuring Jennifer Cho

    Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app monetization strategies, the biggest differences between APAC...

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  • Tapjoy Mobile Champions: Harry Wilkins of MediaMath

    Tapjoy Mobile Champions: Harry Wilkins of MediaMath

    In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the future of AI-based advertising.In the latest edition of...

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  • Tapjoy Case Study: US Moms

    Tapjoy Case Study: US Moms

    US Moms are big time mobile gamers! This case study provides insight into this targets' tendencies, interests, and top IP segments.

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  • Tapjoy Case Study: UK Moms

    Tapjoy Case Study: UK Moms

    UK Moms are big time mobile gamers! This case study provides insight into this targets' tendencies, interests, and top IP segments.

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  • Tapjoy Brand Safety Style: Back to School

    Tapjoy Brand Safety Style: Back to School

    2017's back-to-school spending was expected to reach $83.6B. Tapjoy helped brands get ready by polling 2,500 parents about their behaviors, revealing 3/4 of parents use mobile devices for...

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  • Tapjoy Mobile Champions: Izzy Hedges of Vizeum & Fox Studios

    Tapjoy Mobile Champions: Izzy Hedges of Vizeum & Fox Studios

    The Value of Rewarded Ads for Entertainment Brands: Q&A with Vizeum’s Izzy HedgesThe rewarded advertising model holds tremendous benefits for just about any type of advertiser, whether consumer...

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  • Mobile Champions: Random Logic

    Mobile Champions: Random Logic

    This month, we’re excited this month to introduce Tapjoy Mobile Champions – a new series that shines a spotlight on our publisher and advertiser partners, and the work that they’re doing to...

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