The Best Way to Reach Moms for Mother's Day Promotion? Try Mobile Games.
Mother's Day is right around the corner, and if you're planning to give Mom some flowers and candy, you might want to think again. It turns out, what she really wants is some time alone to play her favorite mobile game.
Tapjoy's latest consumer survey found that moms are big time mobile gamers, spending more time playing games than dads and non-parents do. The average mobile gaming mom spends over an hour per day playing games on her smartphone or tablet, while nearly a quarter of them (24%) play for more than three hours a day. They're playing very frequently as well, with more than a third (35%) saying they play at least six times a day.
Want to learn more? Download the full study above!