With this year’s tournament fast approaching, we asked UK citizens how mobile gaming fits into their World Cup experience. Twenty-six percent of respondents said they planned to spend halftime breaks enjoying games on their phone, so we decided to drill down and learn more about this unique segment of devoted mobile gamers and how the World Cup impacts their mobile habits.
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US World Cup Case Study
The World Cup has historically commanded a worldwide audience of more than 3.2 billion, but 2018 marks the ...
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