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US World Cup Case Study

May 31, 2018

The World Cup has historically commanded a worldwide audience of more than 3.2 billion, but 2018 marks the first time in more than 30 years that the US men’s team won’t be competing. What impact will that have on World Cup viewership in the US? Our latest customer survey set out to discover where, when, and how mobile gamers in both the US and Europe planned to enjoy this year’s tournament, as well as what sort of mobile content they were most likely to engage with.

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