The World Cup has historically commanded a worldwide audience of more than 3.2 billion, but 2018 marks the first time in more than 30 years that the US men’s team won’t be competing. What impact will that have on World Cup viewership in the US? Our latest customer survey set out to discover where, when, and how mobile gamers in both the US and Europe planned to enjoy this year’s tournament, as well as what sort of mobile content they were most likely to engage with.
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World Cup Case Study: Japan
FIFA World Cup 2018 has begun! In the third and final installment of our World Cup Case Study series focuse...
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World Cup Case Study: Japan
FIFA World Cup 2018 has begun! In the third and final installment of our World Cup Case Study series focused on exploring the behaviors and preferences for Japan.
EMEA World Cup Case Study
With this year’s tournament fast approaching, we asked UK citizens how mobile gaming fits into their World Cup experience. Twenty-six percent of respondents said they planned to spend halftime breaks
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy
Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of bids and his personal favorite casino game.Please tell us...
The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games
Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and...
Mother's Day: The Gift of Mobile Games
Mother’s Day is right around the corner, and if you’re planning to give Mom some flowers and candy, you might want to think again. It turns out, what she really wants is some time alone to play her...
Tapjoy Mobile Champions: Tie Davidson of Tapjoy
Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate marketers, and the perks of living in sunny Santa Barbara.In the...
Tapjoy Mobile Champions: Jennifer Cho of Tapjoy
Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app monetization strategies, the biggest differences between APAC...
Tapjoy Mobile Champions: Harry Wilkins of MediaMath
In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the future of AI-based advertising.In the latest edition of...
Tapjoy Case Study: US Moms
US Moms are big time mobile gamers! This case study provides insight into this targets' tendencies, interests, and top IP segments.
Tapjoy Case Study: UK Moms
UK Moms are big time mobile gamers! This case study provides insight into this targets' tendencies, interests, and top IP segments.
Tapjoy Brand Safety Style: Back to School
2017's back-to-school spending was expected to reach $83.6B. Tapjoy helped brands get ready by polling 2,500 parents about their behaviors, revealing 3/4 of parents use mobile devices for...
Mobile Champions: Vizeum & Fox Studios
The Value of Rewarded Ads for Entertainment Brands: Q&A with Vizeum’s Izzy HedgesThe rewarded advertising model holds tremendous benefits for just about any type of advertiser, whether consumer...
Mobile Champions: Random Logic