Our Interplay Studio takes rewarded, interactive videos and rich media ads to the next level. These experiences enable consumers to engage with an advertiser on a deeper level and spend more time associating with its offerings, while driving key actions such as video completion, time spent, clicks & installs.
Most Recent Videos
Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #6
In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange rates to encourage user engagement and boost overall revenue. Fo
Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #5
In the fifth installment of our blog series, we highlight how Tapjoy’s platform makes it easy to custom-brand your offerwall to boost user participation throughout the longevity of the currency sale.
Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #4
Did you know that Tapjoy makes it easy for publishers to implement rules-based permanent currency sales that target specific user groups? Currency sales are limited time promotions in which users are
Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #3
Learn how to implement currency sales to encourage engagement with ads and drive significant bursts in revenue. In this video, we highlight how developers can use Tapjoy’s platform to easily schedule
Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #2
Learn how to effectively employ smart segmentation and targeting to drive offerwall engagement. In this video, we review a few of common ways that developers can use segmentation to optimize the ad ex
Ad Monetization Best Practices – 6 Tips to Increase Offerwall Revenue – Tip #1
Learn how to effectively use in-app rewards to drive offerwall engagement. In this video, we explore a few ways that developers can drive offerwall engagement by complementing the gameplay and making
The Modern Mobile Gamer: A Marketer's Guide to Holiday Gaming Trends
Tapjoy’s Modern Mobile Gamer report is designed to help marketers better understand the preferences and behaviors of today’s mobile gamer. In our latest edition, we surveyed over 20,000 individuals ac
Rewarded Video Advertising: How to Engage the Mobile Gamer
How It Works: Offerwall
Maximum Impact Report: Users who engage with rewarded ads 4.5x more likely to make in-app purchase
Tapjoy Announces Incredible YoY Growth
Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video
Advertising Best Practices: How to Engage the Modern Mobile Gamer
Tapjoy Has Partnered With Atari!
The Modern Mobile Gamer: Advertising Preferences Revealed
Download the full report here: https://home.tapjoy.com/lp/modern-mobile-gamer/
Maximum Impact Report Part 4: Offer Walls & app retention
Maximum Impact Report Part 3: Full Screen Interstitial Performance
Maximum Impact Report Part 2: Video Ad Performance
Interplay Video How it Works
New: Customize Your Currency Sales!