Whitepapers & Reports
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Download ReportMaximum Impact Report - Exploring the Effect of Rewarded Ads on User Value
We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently?
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Download ReportThe Ultimate Offerwall Guide
Our latest e-book explores the unique benefits of offerwall monetization, outlines 6 best practices every developer can take to boost engagement and revenue, and features case studies from PONOS...
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Download ReportMaximum Impact Report - Tips to Maximize Offerwall Revenue
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Download ReportModern Mobile Gamer - Marketers Guide to Holiday Trends
Tapjoy's Modern Mobile Gamer guides are designed to help both brand and performance marketers better reach and engage with mobile in-app audiences.
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Download ReportModern Mobile Gamer - Ad Preferences Revealed
Gain valuable insights into best practices on how both brand marketers and app developers can activate this audience through advertising.
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Download ReportMaximum Impact Report - Impact of Rewarded Ads on IAP Retention and Engagement
Discover the impact rewarded ads have on key performance metrics such as IAP conversion, user spend, retention & app engagement.
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Download ReportMaximum Impact Report - Impact of Rewarded Ads on App Retention
In our latest Maximum Impact Report, we take a closer look at the impact rewarded ads have on a variety of publisher KPIs, such as the likelihood to make an in-app purchase (IAP) average user spend...
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Modern Mobile Gamer - The Changing Face of Mobile Gamers
Tapjoy's latest Modern Mobile Gamer report is designed to help brands get to know the modern mobile gamer through data and insights to help brands build that connection.
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Download Report
App Monetization Strategies That Put Users First
Learn 7 ways to boost mobile app revenue while improving the user experience at the same time.
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Maximizing Branded Apps: What Brands Can Learn from Developers about App Engagement & Retention
This paper outlines the most important lessons that brands can learn from game developers to help optimize the engagement and retention of their mobile app users.
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Breakthrough Strategies for Mobile Marketing Automation
This report highlights six steps for optimizing mobile marketing automation to generate the most revenue out of every user in your app.
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