Whitepapers & Reports

  • 2018 Halloween Engagement Survey

    2018 Halloween Engagement Survey

    Tapjoy recently surveyed 12,000 US mobile gamers to learn whether or not the Halloween season influences our gaming time.

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  • Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    Maximum Impact Report - Exploring the Effect of Rewarded Ads on User Value

    We wanted to know: as a user completes more ads, do they become more valuable to a publisher? Do they spend more? Engage more frequently?

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  • The Ultimate Offerwall Guide

    The Ultimate Offerwall Guide

    Our latest e-book explores the unique benefits of offerwall monetization, outlines 6 best practices every developer can take to boost engagement and revenue, and features case studies from PONOS...

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  • Maximum Impact Report - Tips to Maximize Offerwall Revenue

    Maximum Impact Report - Tips to Maximize Offerwall Revenue

    Six actionable best practices every developer can take to maximize revenue this holiday season. In our latest Maximum Impact Report, we explore the unique benefits of offerwall monetization and detail

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  • Modern Mobile Gamer - Marketers Guide to Holiday Trends

    Modern Mobile Gamer - Marketers Guide to Holiday Trends

    Tapjoy's Modern Mobile Gamer guides are designed to help both brand and performance marketers better reach and engage with mobile in-app audiences.

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  • Modern Mobile Gamer - Ad Preferences Revealed

    Modern Mobile Gamer - Ad Preferences Revealed

    Gain valuable insights into best practices on how both brand marketers and app developers can activate this audience through advertising.

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  • Maximum Impact Report - Impact of Rewarded Ads on IAP Retention and Engagement

    Maximum Impact Report - Impact of Rewarded Ads on IAP Retention and Engagement

    Discover the impact rewarded ads have on key performance metrics such as IAP conversion, user spend, retention & app engagement.

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  • Maximum Impact Report - Impact of Rewarded Ads on App Retention

    Maximum Impact Report - Impact of Rewarded Ads on App Retention

    In our latest Maximum Impact Report, we take a closer look at the impact rewarded ads have on a variety of publisher KPIs, such as the likelihood to make an in-app purchase (IAP) average user spend...

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  • Modern Mobile Gamer - The Changing Face of Mobile Gamers

    Modern Mobile Gamer - The Changing Face of Mobile Gamers

    Tapjoy's latest Modern Mobile Gamer report is designed to help brands get to know the modern mobile gamer through data and insights to help brands build that connection.

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  • App Monetization Strategies That Put Users First

    App Monetization Strategies That Put Users First

    Learn 7 ways to boost mobile app revenue while improving the user experience at the same time.

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  • Maximizing Branded Apps: What Brands Can Learn from Developers about App Engagement & Retention

    Maximizing Branded Apps: What Brands Can Learn from Developers about App Engagement & Retention

    This paper outlines the most important lessons that brands can learn from game developers to help optimize the engagement and retention of their mobile app users.

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  • Breakthrough Strategies for Mobile Marketing Automation

    Breakthrough Strategies for Mobile Marketing Automation

    This report highlights six steps for optimizing mobile marketing automation to generate the most revenue out of every user in your app.

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