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Maximum Impact Report - Impact of Rewarded Ads on IAP Retention and Engagement

January 31, 2018

Discover the impact rewarded ads have on key performance metrics such as IAP conversion, user spend, retention & app engagement.

Tapjoy's June, 2017 Modern Mobile Gamer report found that mobile gamers overwhelmingly prefer rewarded ads to mandatory ads. In our latest Maximum Impact Report, we take a closer look at the impact rewarded ads have on a variety of publisher KPIs, such as likelihood to make an in-app purchase (IAP), average user spend, 30-day retention, and more.

Previous Report
Modern Mobile Gamer - Ad Preferences Revealed
Modern Mobile Gamer - Ad Preferences Revealed

Gain valuable insights into best practices on how both brand marketers and app developers can activate this...

Next Report
Maximum Impact Report - Impact of Rewarded Ads on App Retention
Maximum Impact Report - Impact of Rewarded Ads on App Retention

In our latest Maximum Impact Report, we take a closer look at the impact rewarded ads have on a variety of ...